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How to Brand Your Own Product and Why It’s Important Branding is the science and art of giving a product, company, or brand a distinct personality by creating logos, colors, names, packaging, and messages that identify the product or service. The goal is to have a loved and recognized product, which is one of ...

How to Develop An Idea into a Product | Process Demystified No two products are developed the same way. While two entrepreneurs can conceive similar ideas simultaneously, project execution will most likely differ. For instance, one might require long hours of study to carry out the project, especially if they ...

How to Do a Market Research for a New Product According to Professor Clayton Christensen of Harvard Business School, over 30,000 new products are developed every year. You are probably looking to join this massive league of innovators and make a name for yourself in the industry. Of course, it is commendable that ...

Importance of Market Research for a New Product Before Launch Market research is an important tool for any first-time inventor looking to launch a new product. This post explains the importance of market research for a new product before launch. In this regard, it briefly looks at the importance of ...

Helping new mamas with baby's feeding challenges, one bottle at a time When asked why they decided to work on their idea, Katie and Melonie both said that it was a result of frustration. They felt like there were no solution for their problem and after in depth research, the ...

How a Virtual Assistant Improves Time Management for Inventors You have a great idea for a new product. Every moment you’re not working your day job, you’re thinking about how to develop the product, making sketches, trying to build prototypes, looking for invention idea help, seeking funding – and there ...