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What is Concept Design?

Concept design is an early phase of product development where a layout of the concept of a design is done. Various aspects of the product are considered in this phase including technology, styling, usability and user experience.

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Marketing 101: New Product Ideas Vs. Established Products

Well-known products and new products are in vastly different stages, so it makes perfect sense that marketing these products requires distinctive tactics. Marketing new products can seem daunting, primarily because the product doesn’t yet exist to the public eye. To gain recognition, you must carefully craft a marketing plan that will promote your brand and build a strong customer base. Before embarking on this marketing journey, it is critical to evaluate your market and your competitors.

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The Struggle and Triumph Behind Cheek’d

Success is often achieved through overcoming adversity through consistent efforts and keeping a winner's mindset; this definition rings true for Lori Cheek. As a founder of a company named Cheek'd, she was faced with the daunting task of making her business profitable. Many may recognize her from her appearance on Shark Tank, a popular show displaying startups and businesses pitching their business models to elite investors. But before her business career began, she held stable jobs in architecture, furniture, and design companies for 15 years. She was not the individual one would suspect to go into business; after all, her expertise in business-related matters, was minimal. Her interest in the startup life began upon having an idea that deeply influenced her.

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7 Reasons You Must Pursue Your Product Idea

Congratulations! You’ve done it! You’ve just dreamt up a product that could change the world.But, the truth is, you've only thought about it. At this very moment, your innovative, disruptive, potential gold mine product that could make the world a better place is on the verge of disappearing forever. That is unless you have the courage to pursue your product idea and make it a reality.

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Bootstrapping: Available Tools and Practical Tips

'Bootstrap' comes from the 19th century figure of speech, "to pull oneself over a fence by one's bootstraps" - an obviously challenging task. Nowadays, the term refers to getting into or our of a situation using existing resources. In the business world, it simply means starting a business without a lot of outside assistance. But how do you go about bootstrapping your business idea?

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Product Development Roadmap

At LA NPDT, we turn your idea into a tangible product that benefits your bottom line. Our new product development process includes concept development, prototyping, testing, and product to market transition (commercialization). Our Scrum-based product development process is based on the cross-functional collaboration of our highly educated and trained multi-disciplinary team...

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Bootstrapping Basics

'Bootstrap' comes from the 19th century figure of speech, "to pull oneself over a fence by one's bootstraps" - an obviously challenging task. Nowadays, the term refers to getting into or our of a situation using existing resources. In the business world, it simply means starting a business without a lot of outside assistance. But how do you go about bootstrapping your business idea?

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