Business Funding : 6 Unconventional Ways to Get It

How to get capital to start a business? Here are some of the most effective sources of finance and funding options for startups and small businesses

June 27, 20189 min read

Yelena Rymbayeva

Written by Yelena Rymbayeva, MPhil Communication & Media Studies, BTech Quality Control

Marketing & Product Leader, Technology Commercialization

Published June 27, 2018Updated August 19, 2026

Hardware startup founder pitching investors with a working prototype on the table

How to get capital to start a business… Funding options for a startup.. Whether you’re selling home-made tomato sauce out of your kitchen or teaming up with college friends to create a tech start-up, every entrepreneur needs capital. Getting the sources of finance for a small business so your company can operate or expand is not easy.

Sometimes funding options for startups start with talking to a wealthy family member or friend. Sometimes you need to think outside the box to discover sources of finance for a small business.

And sometimes you just need a list like this of funding options for startups.

Here are some of the most effective ways to seek funding options for startups via unconventional sources of finance for small businesses (i.e. not banks for startups). They include:

  • Traditional crowdfunding sites
  • Equity crowdfunding
  • Peer-to-Peer lending
  • Alternative lenders
  • Commercial challenges
  • Business barter

Traditional Crowdfunding Sites

Traditionally, finding investors involves creating a business plan. When figuring out how to get capital to start a businesses, you also need to develop a well-rehearsed presentation and lots of market research targeted toward a small cluster of wealthy individuals. Crowdfunding turns the funnel upside down and allows for anyone to donate a little or a lot to your venture.

Here are some of the best traditional crowdfunding sites that can function as funding options for startups:

Gofundme: Gofundme has helped entrepreneurs raise over $5 billion for their causes. According to their site, it is the first and only guarantee for personal funding. It’s no wonder why they claim to be the #1 traditional crowdfunding site.

Patreon:Patreon’s focus is on things creative. Whether it’s music, games, podcasts, writing, video, and film, and their list goes on. So far, Patreon has helped raise over $350 million. Way to go, artists!

Kickstarter: This is one of the first and largest crowdfunding platforms. So far, it has funded more than 145,900 projects with a whopping 14,823,636 (and counting) total backers! While on the site, also subscribe to their weekly newsletter to see some of the favorites of the Kickstarter team.

Indiegogo: Indiegogo is a launchpad for creative ideas of all shapes and sizes. In addition, they pair the funding and marketplace sides of their website very well. They allow for anyone to create or fund a project, and you can easily find and buy funded projects.

CrowdRise: CrowdRise celebrates raising awareness for great causes and nonprofits. Also, with their Social Amp app, you can add social sharing to further generate revenue for a nonprofit’s campaign, event, or website.

Fundable: Fundable is the largest business crowdfunding platform of it’s kind. Its creators started the business crowdfunding platform so that companies can raise capital from investors, customers, and friends.

Equity Crowdfunding Sites

Unlike traditional crowdfunding sites, equity crowdfunding sites also allow you to sell actual company shares.

Here are a few popular examples of how to get capital to start a businesses on an equity crowdfunding site:

AngelList:AngelList is a great way to get in on the early stages of startups. Additionally, you can get involved with professional investors. Invest in a startup fund. Also, you can invest alongside experience investors. The downside? For now, only accredited investors can invest.

Fundable: Fundable also made this list because of all that it has to offer. On the site, you can get involved in either equity-based or rewards-based campaigns (or both!) for small businesses. Their scope spans from energy and finance to food and technology.

Crowdfunder: Crowdfunder is a global social network for equity and contribution crowdfunding. They raise funds for startups, small businesses, and social enterprises. They have a network of over 130,000 entrepreneurs. Also, investors and have funded more than a 100 deals. Their average deal size of $1,800,000!

Wefunder: Wefunder seems like Kickstarter, but with equity. Wefunder allows you to invest in your local community, in longshots, and everything in between. You can read up on their charter here.

OneVest: OneVest is an equity crowdfunding platform. It links top entrepreneurs with accredited investors that are willing to invest in start-ups. Due to this, more than 500,000 team introductions have been made and more than 355,000 entrepreneurs are in the network.

Peer-to-Peer Lending

Peer-to-peer lending sites are sources of finance for a small business that make it possible for everyone to donate small to medium amounts directly to businesses listed on their sites. Also, the level of risk of the business determines the loan rate and the rate of return. So the safer the business, the lower the loan rate and rate of return for the lender.

Lending Club: Lending Club is the world’s largest online marketplace linking investors and borrowers. Investors purchase Notes, which correspond to fractions of loans. Hence, borrowers can then use these loans to help with debt, make purchases, and more.

Upstart: Upstart helps you get a rate based on your experience. Their goal is to give loans that look beyond credit scores. Also, it has grown 4x in 2017 and maintains one of the industry’s highest best ratings.

Prosper:Prosper is America’s first peer-to-peer lending marketplace. Over 750,000 people have been given $12 billion in loans. These loans have helped consolidate their debt, make home improvements, begin new ventures, and more.

Alternative Lenders

These funding options for startups are alternative to banks for traditional debt-financing, such as lines of credit and term loans.

CAN Capital: CAN Capital is one of the largest sources of finance for a small business. Most of all, their focus is on small and medium-sized businesses in the US. Since their launch in 1998, CAN Capital has helped over 65,000 small and medium-sized US businesses. In addition, they have offered over $5.5 billion in capital to these businesses, and they are still innovative two decades later.

Kabbage: Kabbage is an online lender that offers alternative loans in addition to small business loans from banks. Kabbage has funded over $500 million to small businesses. You can get a fast business loan of up to $250,000 and can choose 6-12 month terms.

Credibility Capital:Credibility Capital lends to high-quality small businesses. Their investors include banks, hedge funds, and family offices with an appetite for current income.

Dealstruck: Dealstruck has provided over $5 million in funding to small businesses. Its goal is to help small businesses drift away from short-term, high-cost financing towards more conventional bank financing.

Commercial challenges

These are challenges posted by companies as sources of finance for small businesses. For example, Starbucks recently announced that they would pay $10-11 million to the first team to come up with a biodegradable cup. Look for challenges in your industry. You can find what’s on the wish lists of companies and you may just get your capital from it!

Business Barter

Money is not the only funding option for a startup at your disposal. When you’re thinking of how to get capital to start a business, remember that The Barter Economy is a great source of finance for a small business. For instance, your new co-working start-up needs a logo design. A professionally designed logo can cost $1,500 to $3,000, but if you have a friend who is a designer that needs something in your skill set, you can barter the costs and both of you can end up ahead. This is a great, and possibly the oldest way, to ease the financial burden and save your cash.

In Conclusion

Finding credible sources of finance for a small business can be hard. There’s nothing easy about going out on your own. Trust us, we’ve done it! However, thinking outside the box to figure out how to get capital to start a business and seeing the funding options for startups available to you has never been easier.

However, figuring out how to get capital to start a businesses is just the beginning of your startup’s journey. You still need to put together a strong team. You must develop your products to the point where they look investable. Also, you must be capable to deliver your vision, or at least have a partner that’ll take care of that part of the business. That’s exactly what we do here at LA New Product Development Team. Take your first step today. Reach out to our experts, and share your vision.

Unconventional Business Funding Methods

Method
Description
Examples
Traditional Crowdfunding
Anyone can donate to a venture.
GoFundMe, Kickstarter, Patreon
Equity Crowdfunding
Sell actual company shares.
AngelList, Wefunder, Crowdfunder
Peer-to-Peer Lending
Individuals lend directly to businesses.
Lending Club, Prosper, Upstart
Alternative Lenders
Non-bank sources for debt financing.
CAN Capital
Commercial Challenges
Competitions offering funding.
null
Business Barter
Exchange goods or services.
null

Frequently asked questions

What are some unconventional ways to get business funding?

Unconventional funding options for startups include traditional crowdfunding sites, equity crowdfunding, peer-to-peer lending, alternative lenders, commercial challenges, and business barter. These methods offer alternatives to traditional bank financing. They can help entrepreneurs secure capital for operating or expanding their companies.

What is traditional crowdfunding?

Traditional crowdfunding allows many individuals to donate various amounts to a venture. Instead of targeting a small group of wealthy individuals, it broadens the investor pool. Examples include GoFundMe, Patreon, Kickstarter, Indiegogo, Crowdrise, and Fundable. Some sites focus on creative projects or specific causes.

How does equity crowdfunding differ from traditional crowdfunding?

Equity crowdfunding sites allow businesses to sell actual company shares to investors. Traditional crowdfunding typically involves donations or rewards without equity. Examples of equity crowdfunding platforms are AngelList, Fundable, Crowdfunder, Wefunder, and OneVest. Some platforms, like Fundable, offer both equity-based and rewards-based campaigns.

What is peer-to-peer lending for businesses?

Peer-to-peer lending sites connect individual lenders directly with businesses seeking loans. The business's risk level determines the loan rate and the lender's rate of return. Safer businesses typically receive lower loan rates. Lending Club, Upstart, and Prosper are examples of peer-to-peer lending marketplaces.

What are alternative lenders for small businesses?

Alternative lenders offer funding options that differ from traditional bank loans and lines of credit. These sources focus on small and medium-sized businesses. CAN Capital is an example of an alternative lender. It has supported over 65,000 small and medium-sized US businesses since its launch in 1998.

How to get capital to start a business: choosing between the options

The options above are not interchangeable. Each one trades away something different — equity, cash flow, control or time — and hardware businesses in particular get punished for choosing on availability rather than fit. The table below is the comparison to run before you open an account anywhere.

Funding route
Typical range
What it costs you
Best fit
Reward crowdfunding
$10k-$500k
Platform and payment fees, delivery obligation to backers
A finished design with tooling quoted and a real launch date
Equity crowdfunding
$50k-$1M
Company shares plus ongoing investor reporting
Post-revenue companies with a following
Peer-to-peer lending
$5k-$100k
Interest and personal guarantees
Working capital against existing orders
Alternative lenders
$10k-$250k
Higher rates, sometimes daily repayment
Bridging a purchase order gap
Grants and competitions
$5k-$250k
Time, paperwork, reporting
Technical or research-heavy products
Barter and in-kind
Variable
Scope creep and unclear obligations
Services you would otherwise buy: design, tooling, video

What backers and lenders check on a physical product

Software raises on traction. Hardware raises on evidence that the thing can be built for the price claimed. Every serious funding conversation for a physical product asks the same four questions, and answering them badly is why campaigns miss and loans get declined.

  • Is there a working prototype someone outside the company has used?
  • Is there a costed bill of materials with real supplier quotes, not estimates?
  • Is tooling quoted, and is the amortisation included in the unit cost?
  • Is there a delivery schedule with slack for the first-article and certification steps?

Crowdfunding is the least forgiving route here, because you take money before you can build. Campaigns that ship late almost always underestimated tooling lead time or certification, not manufacturing. Quote both before setting a delivery month, and add eight weeks.

How much capital does a hardware startup actually need?

For a simple moulded consumer product, plan on $15,000 to $60,000 to reach a validated prototype, $10,000 to $60,000 for injection tooling depending on part count and cavitation, and a first production run that ties up the same amount again in inventory. Electronics add certification: $5,000 to $30,000 for FCC and CE testing. Raise the whole path to first revenue, not just the next milestone.

Key takeaways on unconventional funding

  • Match the route to what you can afford to give up: equity, cash flow, control or time.
  • Crowdfunding is a pre-order obligation, not free money — tooling and certification must be quoted first.
  • Lenders fund purchase orders far more readily than they fund ideas.
  • Budget the whole path to first revenue; running out between tooling and inventory kills otherwise sound products.

Frequently asked questions

What are some unconventional ways to get business funding?

Unconventional funding options for startups include traditional crowdfunding sites, equity crowdfunding, peer-to-peer lending, alternative lenders, commercial challenges, and business barter. These methods offer alternatives to traditional bank financing. They can help entrepreneurs secure capital for operating or expanding their companies.

What is traditional crowdfunding?

Traditional crowdfunding allows many individuals to donate various amounts to a venture. Instead of targeting a small group of wealthy individuals, it broadens the investor pool. Examples include GoFundMe, Patreon, Kickstarter, Indiegogo, Crowdrise, and Fundable. Some sites focus on creative projects or specific causes.

How does equity crowdfunding differ from traditional crowdfunding?

Equity crowdfunding sites allow businesses to sell actual company shares to investors. Traditional crowdfunding typically involves donations or rewards without equity. Examples of equity crowdfunding platforms are AngelList, Fundable, Crowdfunder, Wefunder, and OneVest. Some platforms, like Fundable, offer both equity-based and rewards-based campaigns.

What is peer-to-peer lending for businesses?

Peer-to-peer lending sites connect individual lenders directly with businesses seeking loans. The business's risk level determines the loan rate and the lender's rate of return. Safer businesses typically receive lower loan rates. Lending Club, Upstart, and Prosper are examples of peer-to-peer lending marketplaces.

What are alternative lenders for small businesses?

Alternative lenders offer funding options that differ from traditional bank loans and lines of credit. These sources focus on small and medium-sized businesses. CAN Capital is an example of an alternative lender. It has supported over 65,000 small and medium-sized US businesses since its launch in 1998.

How to get capital to start a business: choosing between the options?

The options above are not interchangeable. Each one trades away something different — equity, cash flow, control or time — and hardware businesses in particular get punished for choosing on availability rather than fit. The table below is the comparison to run before you open an account anywhere.

What backers and lenders check on a physical product?

Software raises on traction. Hardware raises on evidence that the thing can be built for the price claimed. Every serious funding conversation for a physical product asks the same four questions, and answering them badly is why campaigns miss and loans get declined. Is there a working prototype someone outside the company has used?. Is there a costed bill of materials with real supplier quotes, not estimates?. Is tooling quoted, and is the amortisation included in the unit cost?. Is there a delivery schedule with slack for the first-article and certification steps? Crowdfunding is the least forgiving route here, because you take money before you can build. Campaigns that ship late almost always underestimated tooling lead time or certification, not manufacturing. Quote both before setting a delivery month, and add eight weeks.

How much capital does a hardware startup actually need?

For a simple moulded consumer product, plan on $15,000 to $60,000 to reach a validated prototype, $10,000 to $60,000 for injection tooling depending on part count and cavitation, and a first production run that ties up the same amount again in inventory. Electronics add certification: $5,000 to $30,000 for FCC and CE testing. Raise the whole path to first revenue, not just the next milestone.

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