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May 30, 202212 min read

Written by Konstantin Dolgan, Ph.D., NPDP
Founder & CEO, Product Development Engineer
Published May 30, 2022Updated August 19, 2026
When asked why they decided to work on their idea, Katie and Melonie both said that it was a result of frustration. They felt like there were no solution for their problem and after in depth research, the idea seemed too good an opportunity miss out on! Read their experience during the Product Discovery Journey.
Sources and standards
- USPTO — patent basics — Official guidance on provisional and non-provisional filings for new products.
- NIST Manufacturing Extension Partnership — Federal program supporting US small and mid-size manufacturers.
- ISO 9001 quality management — The quality-system standard most contract manufacturers are audited against.
Work with LA NPDT: if you are moving from here to execution, start with our product development consulting or talk to us about end-to-end product development.
Frequently asked questions
Q1 | When you approached companies with your idea, what did you know about new product development process? Did you have a clear picture of what it is and who needs it?
A1 | Melani Ritchie I’ll just touch start. Katie and I had a very good idea of our actual product and what it should do and how it should act. And we did a lot of that research ourselves.
But in terms of getting it made, it took a few conversations, right, Katie? with different firms and companies to get a rough idea of what are the processes. How many people do we speak to you, Katie?
Katty Nagji Um, well, I know that we, I’m thinking of the last three was three, but I think probably more like four or five, because we kind of narrowed it down to three and then two, and then you guys. always probably spoke most extensively, a little more extensively with, like, extensively with two of you. And then yeah, some others.
Q2 | In what ways you benefited from our Product Discovery Stage? Was it helpful for you during your product development journey?
A1 | Katie Nagji I think we were more interested to start with the technology side, because we felt pretty confident with our idea and the research and other products out there that we’d seen that we didn’t want to spend our money, at least at that point on researching the market, because like I said, we did have, we do have a very tight budget and the technology something is something technology part is what we like physic we just can’t mentally do.
And so we felt like that was something that we wanted to pay for versus the research part of it, like you said, we felt really comfortable with our own skills, and that part of it. So we wanted that money to go into the part that we knew that we weren’t able to do. Melani Ritchi Yeah.
Q3 | How did it feel when there was an idea to move away from your original idea?
A3 | Melani Ritchie Katie and I had so much prepared, you know, up front, and, you know, we did talk about them in depth, but then, you know, we would sort of run into a question.
It’s not, it was nice to have a third brain in the mix Constantine’s brain, where he would ask, well, you know, what, if you did it this way, or, you know, do you actually need this? So, what’s the importance of that?
And though those questions can be frustrating, because you think, no, this is the way that we want to do it, you know, several times k, you know, went away, you know, had a discussion with like, actually makes total sense to do it this way. Or, you know, actually an even better way would be to do this.
Q4 | Upon completion of the Product Discovery , was it an easy decision for your to further proceed with your project?
A4 | Katie Nagji So now I like always wanted to move forward, like we’re always proud of I know very, like, straight. Melani Ritchie But glad that we went through this journey. Katie Nagji Yeah.
I mean, we were, we feel it’s an easy decision, because we feel like the product is exactly like, we’re really excited about it. I think if we were like not, then we wouldn’t be going forward with this part. We kept working on it, I guess.
Melani Ritchie Yeah. Trading, right. We’re really happy with how it’s come out.
Like it’s come out exactly, exactly how we wanted it, but with more like, finesse to it. So I think, you know, that whole journey, even though it took a while and you know, frustrating at times to question yourself and your product has ended up in a better design at the end. So yeah, prototyping is gonna be very, very exciting.
Q5 | How do you manage your fulltime jobs and being full time moms plus having a new product under development?
A5 | Katie Nagji Well, I will say when we first started this, I was not. I have an almost two year old and I was still off. And she had just started to go back to her.
She had just started going to daycare. And I didn’t I wasn’t working it. So it’s actually like really nice, because I feel like I had time.
And Mel and I could like set up times, either. Before she was in daycare during her nap time. Or when she was in daycare, I was obviously more flexible.
But like at that point, it was really nice to like, the I feel like the heavy stage of communicating between her and I was really at the the first you know, part of it. And now it’s kind of like, we’re paused and not paused. But like we’re not having to talk as often.
While it gets made. We still have other stuff going on. But like there was a time at the beginning when we were we really had a lot to go through.
Q6 | What are your thoughts about overall experience with Product Discovery Process?
A6 | We always had a really positive experience. I mean, we felt like it moved along, like as fast as it possibly could. There was no like, annoying delays or, you know, ever the communication was good. Like we’ve had a really positive experience overall with you guys for sure.
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