Leveraging Social Media for Marketing New Products and Innovations

Every year, thousands of inventors, entrepreneurs, and product developers jump into the marketplace with “the next best thing” only to quickly realize there is much more to the game than simply releasing a product. In reality, regardless of how “amazing” your idea is, if you don’t have the marketing to back it up, it will be dead in the water. Social media may be very efficient for marketing your product or innovation. But with so many different options, how can you be certain which marketing plan is right for you?

Identify Your Market

First, identify who your audience is, where they’re frequent, and what information they are looking for. When using social media for your marketing, this is extremely important. Individuals who use Twitter are less likely to be frequent on Facebook, and vice versa. The goal is to figure out where they are at and then hone in your efforts at the right place. Start by ‘listening’ to what your audience is saying. What are some trending topics in your product niche? If you’re offering tech products, then figure out what the tech world is interested in right now. Research, research, and then do some more research to find out precisely what your audience responds to.

Tools to Help You

If you want greater insight into your marketplace, try out tools like Socialmention and Trackur. They will help you to find out what’s really going on with your audience and to determine the best way to reach them with your marketing message.

Provide Sharable Content

You can do this through blogging and social media posting. The idea is to get people talking about you and your brand. So when it comes time to launch your new invention or product people will already be well aware of what you do. Establishing yourself within your niche will give you the edge when you release your product. Social media is quickly becoming the go-to source for marketing both virtual and tangible products. So you too can learn how to use it properly and watch your product take off. If you feel you could use some help with promoting your products and establishing your social media presence LA NPDT is always here to assist you. With proper market analysis, social media communication, branding and concept design identification your product can reach your audience with ease. Discuss your ideas with our team today!

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