How to launch a successful crowdfunding campaign: Practical tips

Crowdfunding has grown exponentially over the past couple of years, and as it does, it becomes increasingly competitive. It therefore literally pays to understand how to make the most out of this diverse and cutthroat world to get your project kick started the right way. To assist you on your journey, we’ve pulled together a few practical tips to help make your campaign a success.

Tip #1: Share your story.

How did you come up with the concept of your product? What inspired you to create it? How do you expect it to change the world, benefit others, or improve upon previous designs? Unlike your business website, your crowdfunding campaign should be about the emotional side of your production. People want to know why you need their support and want to trust that their investment is going to a right place.

Tip #2: Create a Powerful video.

Nothing can tell your story quite like a well-organized video. People want to see your product or design in motion, in real-time if you will, and a video gives them that opportunity. Note: Hire a professional to create your promo video to avoid an amateur or unprofessional result.

Tip #3: Launch a Project Site & Provide Press Release Downloads.

If you expect the media to cover your project, you have to give them material to download. Pull together a press release, develop a separate website to promote your project and be sure to link it back to your crowdfunding page to ensure your material is readily available for news outlets.

Tip #4: Generate interest in your project.

Everyone already knows you need funding, but what they do not know is why they should help. Create interest in your project by tapping into a community that is already interested in what you do. Create a buzz within that community and then launch your crowdfunding campaign. It can make all the difference in whether or not you reach your goal. There is no 100% sure-fire way to ensure you get the funding needed, but if you take the right steps and be proactive about communicating with investors, you stand a good chance of succeeding.