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You’ve developed your great idea into a product that’s optimized for your consumers. You might even have a patent on it.  These are both significant milestones in product development. But before your project can become a business, you have to make a marketing campaign for the new product. You may be wondering what exactly that means or where to start making a marketing plan for a new product. Read on to learn about how to make a new invention a marketable product and the top six marketing tools you can’t go without.


When you’re considering a marketing campaign for a new product, consumer surveys are one of the best ways to get a new product to market. By inquiring about what your potential customers think of your product and your marketing plan, you will learn how to align your product and your branding to your customers’ wants and needs.


In a marketing campaign for a new product, branding is crucial. This is how you tell consumers who you are and how they will remember you.

Some examples of branding include:

  • – Logos
  • – Typography
  • – Color schemes
  • – Page design
  • – Taglines
  • – Messaging (of values, etc.)

In the long run, branding will help establish a sense of your presence, trustworthiness, and influence in your industry as you become recognizable to your customers.

Your branding should be your first priority in marketing. Be sure to make your branding choices before you start establishing a presence on the market, in person or online, and consider getting an expert’s opinion to help you reach your target audience.


In our Internet Age, getting online is among the best ways to get a new product to market. Your website is often consumers’ first source of information about you.

This means that potential customers form their first impression of who you are and what you have to offer online. Then, if their “gut feeling” is good, they might consider purchasing your product.

An online platform is especially useful because you can change its function to suit your needs. You can connect different channels of information to your website (social media, for example). Your website is also a place where you can do business if you set it up as an e-commerce platform.

Be sure to take Search Engine Optimization (SEO) into account when you’re considering the best way to get a new product to market. SEO is a set of guidelines that experts use to make sure that their website is visible in search engines. In other words, SEO ensures that you can reap the benefits of the work you put into your website.


A marketing plan for a new product is simply a document that records your marketing strategy.  It lists descriptions of the different steps of your marketing plan, how long they will take, and your overall marketing priorities.

If you’re wondering how to make a new invention a marketable product, obtaining a marketing plan for a new product from an expert is a wise investment as you continue to strategize for your product’s public release.


When you’re considering how to make a new invention a marketable product, be sure to remember the importance of a sell sheet in your marketing toolkit.

This is a one-page brochure that briefly outlines the advantages of your product with a visual representation. A sell sheet is a great way to explain your product to consumers without scrolling through web pages.

Because it can function as a handout at trade shows and other events, a sell sheet gets the information right in your customer’s hands. So there’s a very high likelihood that consumers will read through information presented in this way.


A product portfolio (or product presentation) is especially important if your marketing campaign for a new product includes licensing. Similarly to the sell sheet, it is a way to show your target audience that you are serious about your product.

The difference here is that a Product Portfolio is an expanded presentation with several pages of information written for investors and licensing companies rather than consumers.

This tool in a marketing plan for a new product shows why your product is needed and what it will be like as a real item. Where is the need for your product? Why is your product better than what you can already find on the market? What is the estimated cost of manufacturing per unit? The estimated profit per unit? Most importantly, what qualifies your product as a business opportunity for a potential licensee? A product portfolio is a professional document in a marketing campaign for a new product that can help you answer these questions during a presentation or a sales pitch, providing a holistic view of your product.

No matter how brilliant your product may be, it won’t sell itself. You have to inform your target audience to familiarize them with your idea. So keep these six tools in mind when you’re thinking of how to make a new invention a marketable product.

Thanks for reading about the best way to get a new product to market!  Still have questions about a marketing campaign for a new product? Wondering how to make a new invention a marketable product?

Contact our experts 

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LA New Product Development Team is a comprehensive product development firm, offering services from idea generation and product design to manufacturing and marketing. LANPDT collaborates with startups and established businesses to transform concepts into market-ready innovations.

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