MARKET RESEARCH SERVICES
For Your New Product Development, Launch, and Business Growth
Comprehensive understanding of the market and your target audience is a key to efficiently developing a new product and gaining a competitive advantage in the marketplace. Whether you’re working on a new invention idea or expanding your market reach with an existing product, you want to have an effective product development and marketing strategy from the get-go to achieve results you aim for. Here is where our market research company comes in. The LA NPDT team performs a wide array of market research services that help your product and business achieve their full potential.
LA NPDT’S MARKET
RESEARCH SERVICES
At LA NPDT we provide professional market research services that include prior art search, product testing and evaluation, surveys and focus groups, as well as analysis like SWOT analysis and benchmarking.
The experts of our market research firm apply a custom approach to every project. We analyze and structure the information collected from primary and secondary research sources. We then tailor it to your specific product, needs, and stages of your product development.
OVERVIEW OF OUR MARKET
RESEARCH SERVICES
Prior Art Search
SWOT Analysis
Benchmark Analysis
Prior art search involves research in patent and non-patent literature to discern what has been done before and how similar it is to your product. These market research services are especially necessary at the product discovery stage when developing your idea, and then concept design. If you intend to get a patent on your product but the research shows that a similar solution already exists, there’s no need to give up. Patents are often based on small details that can be changed. Therefore, together we can re-work your invention and patent application to enable the grant. Moreover, prior art search helps you to minimize product development costs. It is due to the fact that we can implement major or smaller design changes before investing in prototyping and testing.
When developing a new product, it is important to examine its Strengths, Weaknesses, Opportunities and Threats, individually and against your competitors. SWOT methodology is perfect for determining the product’s market feasibility and whether or not its development makes strategic sense. It also creates opportunities to implement timely changes during industrial design and prototyping stages. Thus, the SWOT analysis enables our market research company to help you minimize risks and maximize your resources before investing into manufacturing or promotion.
Benchmarking is a way to compare and contrast the performance of your product or brand with the competition in the marketplace. This type of research allows us to identify whether your product is in-line with what your closest competitors offer and find ways for improvement. Furthermore, we can examine best practices and processes to facilitate further development and growth of your product and brand. The experts of our market research company recommend benchmarking as an on-going process, which can be picked up at any stage of product development.
New Product Development Surveys
Focus Groups
Another valuable method our market research firm applies during the product development is various types of surveys. These include interviews and questionnaires that help us perform research in areas such as:
- Concept testing
- Pricing
- User experience
- Brand awareness
- Product functionality, and etc.
Our market research experts facilitate this type of research using different online and offline media, including focus group surveys
Focus group is one of the most effective methods to answer questions like:
- What is your target audience like?
- What are their wants and needs?
- How do they feel about your product?
- What do they expect from it?
These questions, and alike, are asked during the focus group surveys involving a dozen of potential customers. As part of market research services, this method provides in-depth information about consumers’ opinion and attitude to your invention. The data is then used for product improvement. Fine-tuning a product taking into account the target audience feedback increases your chances of successful launch and market introduction.
YOUR PRODUCT’S POTENTIAL WITH
OUR MARKET RESEARCH SERVICES
With LA NPDT as your market research company, you will know how your product fits into its market environment and ways that you can move forward. Our team will collect the data you need to learn about the potential strengths, opportunities, and risks of introducing your new product to the market. Then, we can help you use this information to strategize so your new business venture can reach its full potential. Hiring a team who has already worked on your concept design and who has experience with the next stages of product development is especially beneficial. This is because a team can give you better guidance when they understand the big picture of how the data you collect will impact your product’s future. So be sure to drop us a line to discuss your idea with our product development and market research experts.
OUR CUSTOMERS SAY ABOUT US
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