Design for Manufacturing (DFM) – JJ’s Boot Jack

Design for Manufacturing (DFM) – JJ’s Boot Jack


JJ’S Boot Jack, the best BOOT PULLER available. Specifically designed to suit any style and personality in the family.


The challenge was to design for manufacturing (DFM) and improve the initial prototype built by JJ’s Boot Jack. Together we outlined product and brand goals, which guided the entire process. We also indentified the product’s market potential and developed an overall brand identity geared to potential customers.


After we conducted a thorough market research, we identified the product’s key qualities, advantages, and potential. These customer-driven insights helped us to improve the initial boot jack design further. These improvements obtained the needed results in end-user performance and made the product more cost-effective to manufacture.

We created an appealing brand identity starting from packaging, social media, sell sheets, web-based advertisement, up to the responsive e-commerce website which ensures the customers can purchase their beloved boot jacks with ease.

The Result

We are currently contacting western wear retailers and implementing further customer outreach efforts for feedback on the new boot jacks.

Get in touch with us and let us help you achieve your goals!

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