What We’ve Built

Grapheno – Market Research and Commercialization by LA NPDT

Client

American Strategic Technologies. Dr. Wilson and his research team, operating in conjunction with Louisiana Tech University in Ruston, Louisiana, are passionate about creating market-ready technologies that strengthen America’s national defense.

Challenge

Perform a market research and develop a commercialization strategy along with a start-up plan for an innovative EMI/EMP shielding technology.

Solution

LA NPDT Organization at Louisiana Tech started with technical evaluation of the technology. The novelty of the invention was confirmed by comparison to the existing alternatives. At the next step a market assessment was performed. The potential consumer pool, the competition strength, and the projected annual demand were calculated.  Based on the market data a preliminary commercialization strategy was developed. LA NPDT examined the intellectual property documents to assure complete legal protection of the technology. The Team identified potential partners, investors and customers and established preliminary contacts with them. A marketing strategy and promotional materials were developed. Several business models were developed and described to the customer.

The Result

According to the developed commercialization strategy American Strategic Technologies has founded a startup and is currently at the stage of business establishment. The LA NPDT organization received the LA Tech Top Dawg New Venture Championship prize for the developed commercialization strategy and the startup plan.

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