Website for Johnson Tie Knot Design

Website for Johnson Tie Knot Design

Client

Willie Johnson is the inventor and founder of The Johnson Tie Knot Design (JTKD), fashion’s newest face of style and uniformity, as far as the necktie is concerned.

Challenge

We were tasked with building social media accounts and a fresh, attractive website for an emerging tie brand coming to the market. Our primary initiative was to generate an online presence and garner support and attention from potential customers. This innovative product is presently being manufactured, and will hit the market in December, 2017.

Solution

JTKD’s new product website design is built upon the brand’s mission of uniformity and integrity in everything you do, wear, and believe. By adhering to tested user experience practices and HubSpot methodologies, we’ve crafted a user-friendly experience from start to finish. Upon arrival, visitors are greeted by a handsome business professional and the moto, “There’s a new tie in town”. A striped tie pattern draws the viewer’s attention downwards, where they find a brief bio followed by the reasoning behind the JTKD Tie. Three unique styles are introduced -The Business-Man, Work Party, and The Entrepreneur- ensuring that every sense of style can be fulfilled. A special discounted offer and an option to subscribe complete the visitor’s journey. The product website is certified and secured for safe shopping. Social media accounts, including Facebook, Instagram, and Pinterest were also established.  

The Result

After completion of this project, our client now has an attractive, user-friendly website with social media integration and top e-commerce functionality. Prospective customers can easily find product information and make purchases with ease. Follow the lead of Willie Johnson and build your brand with us!

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