What We’ve Built

SaferUnion™- Remove the Hammer From the Equation

Client

R&H Machine is a manufacturer of intricate parts for oil and gas industry. With over 20 years of manual and CNC machining experience, industry professionals from oil and gas companies trust R&H Machine to produce reliable components for their most challenging projects. Currently, the company works toward introducing their first product SaferUnion™, a hammerless alternative to the conventional hammer unions.

Challenge

R&H Machine took on the task to change the whole industry mindset about unsafe practices associated with using hammer unions. The client presented us with the challenge of creating a corporate identity, visuals, marketing materials, talk presentation, and a website to deliver this message to the potential customers. Those materials will be used at a variety of conferences, product pitches, and presentation to showcase the SaferUnion to the largest players in the Oil and Gas market. The first presentation was within a week from the project start. Therefore, we had to work fast and deliver the fair share of the project within the time constraints.

Solution

We started the project from creating visual materials that included 3D renderings and animation of the SaferUnion, the logo, and a video commercial for the product. Then, we moved to developing the content for brochures, a white paper, a case study, and a PowerPoint presentation. Considering that the end user is interested in the technical specification of the product and how the product works we made sure to include all this information in the language they speak to the marketing materials. It took a significant amount of analysis of the test reports, publications, technical notes to develop clear and concise content. When the fair share of the visual materials has been created, we started to design the website. Click the following link to check out the new R&H Machine’s website. We also 3D printed several promo samples that the company was able to present to their potential customer.

The Result

We have developed the company and the product identity that highlights R&H Machine’s mission of delivering custom and quality solutions to their customers. We are proud to say that we could create a video commercial for SaferUnion within 24 hours. The website we’ve built contains up-to-date information about the company and their products and services. Moreover, visitors have an opportunity to examine SaferUnion in a virtual reality setting.

 

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