Product Launch – SaferUnion™ – Hammer Union Alternative
SaferUnion™
CLIENT
R&H Machine is a manufacturer of intricate parts for oil and gas industry. With over 20 years of manual and CNC machining experience, industry professionals from oil and gas companies trust R&H Machine to produce reliable components for their most challenging projects. Currently, the company works toward introducing their first product SaferUnion™, a hammerless alternative to the conventional hammer unions.
CHALLENGE
R&H Machine took on the task to change the whole industry mindset about unsafe practices associated with using hammer unions. The client presented us with the challenge of developing and executing a new product launch marketing plan. This included creating a corporate identity, visuals, marketing materials, presentations, and a website to deliver their message to potential customers. These materials will be used at numerous conferences, product pitches, and presentations. This marketing strategy for a new product launch is all to showcase the SaferUnion™ to the largest players in the Oil and Gas market. The first presentation was actually within a week from the project start. Therefore, we had to work fast and deliver most of the project within a week.
SOLUTION
We started the new product launch marketing plan by creating the visual materials. This included 3D renderings and animation of the SaferUnion™, the logo, and a video commercial for the product. Then, we moved to developing the content for brochures, a white paper, a case study, and a PowerPoint presentation. Knowing that the end user is interested in the technical specification of the product and how the product works. We made sure to include all this information using industry terminology in the marketing strategy for the new product launch. It took a significant amount of analysis of the test reports, publications, technical notes to develop clear and concise content. We started to design the website as soon as we had the visuals. Click the following link to check out R&H Machine’s website. We also 3D printed several promo samples that the company was able to present to their potential customer.
THE RESULT
Our team developed the proper new product launch marketing plan that highlights R&H Machine’s mission of delivering custom and quality solutions to their customers. We are proud to say that we could create a video commercial for SaferUnion within 24 hours. The website we built as part of the marketing strategy for a new product launch contains up-to-date information about the company and their products and services. Moreover, visitors have an opportunity to examine SaferUnion in a virtual reality setting.
