The Original Doggie Fountain – Website Design

The Original Doggie Fountain – Website Design


Tony Lytle. “Original” Doggie Fountain’s founder and inventor who created a unique and convenient method to solve the issue of availability of fresh water for dogs.


Mr. Lytle asked us to re-design the original Doggie Fountain’s website into a modern one that would convert visitors to buyers.


We have started the project by reviewing the existing website design. This helped us to identify the reasons why the website was not converting visitors to buyers. Next, we have determined the key benefits of the invention that appeal to the target audience. Then, we have translated the benefits into the textual content. At that stage, we were in constant communication with the inventor to make sure that the content we’ve developed aligned with the vision of the inventor. We have also established the social media presence for the Doggie Fountain. Next, we have developed the eye catching visual content and a sitemap with a clear call to action. At the final stage, we’ve integrated e-commerce functionality and connected the website with the all the social media accounts.  

The Result

Upon completion of the project, the client had a modern and functional website that allowed the visitors to easily find the information about the product and to order the product with the integrated social media and e-commerce functionality. Within a day of launching the new and improved website, Mr. Lytle received his first online order. Other examples of the website design we have created could be viewed in the portfolio here.

View the website →

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