Bait Bunker: Outdoor Product Design | LA New Product Development Team

In developing the outdoor product design, we were challenged to meet certain criteria. For example, the Bait Bunker needed to be spill-proof and clamp to a chair so that it could be effectively carried on a boat.

Our development methods were guided by outdoor gear research and by the vision of the outdoor gear experts at M.O.S.S. Most importantly, we needed to create an outdoor product design that effectively captured their vision.

In marketing the product, our team was challenged to represent the outdoor product design with accurate and engaging materials. Once again, our primary goal here was to capture M.O.S.S.’s vision for their product and represent it in a way that would reach their target audience.

We had to present all of the information that might interest M.O.S.S.’s target audience—utilizing content, graphics, and a web layout—without bombarding them with too much at once.

With our outdoor product design team developing their product, M.O.S.S. obtained access to a wide variety of services, including prototyping.

As a cross-functional team with a wide array of knowledge, we provided a way for M.O.S.S. to transition easily through each phase of outdoor gear research, product design, and marketing.

This saved them the time and money that would have been required to work with and manage several different teams.

Additionally, we approached M.O.S.S.’s outdoor product design with a long-term perspective, listening to their needs and prioritizing their overall business goals. Because of our services, they were able to acquire the tools they needed to build a viable business.

M.O.S.S.’s future is bright because they have laid a solid foundation for more products to come.

To visit the website please click on the following link: Read more on Baitbunker

Outdoor product design at a glance

Industry	Outdoor, hunting, sporting goods
Scope	Concept design, mechanical engineering, prototyping, DFM
Constraints	UV exposure, temperature swings, water, mud, gloved operation
Typical timeline	3-6 months concept to manufacturing-ready

Designing for the field, not the showroom

Outdoor gear fails in predictable ways: plastics chalk in UV, fasteners back out under vibration, mechanisms jam with grit, and anything needing fine motor control becomes useless in gloves or in the cold. Designing for outdoor use means choosing against those failure modes from the first concept.

What we do

• Material selection screened for UV, moisture and temperature range
• Mechanisms tolerant of dirt, ice and rough handling
• Ergonomics validated with gloves on
• Field prototypes tested where the product will be used
• DFM against the price outdoor retail will support

Frequently asked questions

How much does outdoor product development cost?

Typically $15,000-$60,000 through design, engineering and prototyping, depending on mechanism complexity.

Do you develop hunting products?

Yes - feeders, dispensers, stands and accessories are a recurring part of our portfolio.

Can you handle soft goods like packs and covers?

Yes. Patterning, materials and sewn prototypes are in scope alongside hard goods.