Food Logo Design – Paula’s Super Pickles

    Food Logo Design – Paula’s Super Pickles – LA NPDT

    Paula's Super Pickles Food Logo Design

    Paula’s Super Pickles


    CLIENT

    Paula’s Super Pickles, a brand of premium gourmet pickles that needed a creative food brand logo design to represent the unique values of the products.


    CHALLENGE

    Paula's Super Pickles Food Logo Design

    Paula’s Super Pickles are known for their healthy “punch” of fermented nutrition that comes with a variety of unique flavors. Our goal was to convey that through graphics, starting with the creative food brand logo design. We used a hand sketch provided by the owner as a basis. The idea was to design a character that would be colorful, unique, and fun while giving a hint on the values of the products.


    THE RESULT

    The logo created by LA New Product Development Team has given a distinctive edge to Paula’s Super Pickles and served as a foundation for packaging design. The company is currently negotiating a deal to sell their pickles at major sports venues in Dallas, TX.

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