Our work / The Original Doggie Fountain

Pet Product Brand: Web Design and Marketing Site

The Original Doggie Fountain

Start a project
Pet Product Brand: Web Design and Marketing Site
Ashok Chintagunta

Written by Ashok Chintagunta, MS Computer Science, Louisiana Tech University

CTO & Software Engineer, AI and Automation

Published August 10, 2026

Professional web design services build the site around the business goal — leads, sales or credibility — with every layout and page decision made against that outcome.

This project delivered exactly that: a professionally designed site where the structure, content flow and contact paths were all designed to convert visitors into inquiries.

Project at a glance

Category
Web design
What we delivered
Professional website design and development
LA New Product Development Team The main page of the original doggie fountain’s website design by LA New Product Development Team

The client

Tony Lytle, is the “Original” Doggie Fountain’s founder and inventor. He developed a unique and convenient method to quench your dog’s thirst!

View the Website!

The challenge

LA New Product Development Team The main page of the original doggie fountain's website design by LA New Product Development Team
Mr. Lytle asked us for professional custom web design services for the the Original Doggie Fountain’s website to achieve the ultimate goal of converting visitors into buyers.

Our solution

Our website page designers started the project by reviewing the existing professional custom web design. This helped us to identify the reasons why the website was not converting visitors into buyers. Next, we determined the key benefits of the invention that appeal to the target audience. Then, we translated those benefits into written and visual content. We were in constant communication with the inventor to make sure that our professional web design services aligned with their vision. We also established the social media presence for the Original Doggie Fountain. Next, we developed the eye-catching visual content and a sitemap with a clear call to action (CTA). At the final stage, we integrated e-commerce functionality and connected the professional custom web design with all of the social media accounts.

The result

Our website page designers provided a modern and functional website that allows visitors to easily find the product’s information. More importantly, they can now order the product with integrated social media and e-commerce functionality. Within a day of launching the new and improved website, Mr. Lytle received his first online order.

Start Project!

Pet product website at a glance

ScopeBrand site design, product pages, marketing assets, launch support
AudiencePet owners, retail buyers, marketplace shoppers
DeliverablesResponsive site, product photography and renders, copy, analytics
Typical timeline5-10 weeks

Consumer sites live or die on the product page

For a new pet product, the buyer needs three things fast: what it does, proof it is safe for their animal, and confidence the brand is real. We built the site around a product page that answers those in the first screen, then reused the same assets for marketplace listings and retail sell sheets.

What we delivered

  • Brand-consistent site with a conversion-focused product page
  • Renders and photography that double as listing images
  • Copy tested against actual shopper objections
  • Reviews, FAQ and shipping information placed where they reduce hesitation
  • Analytics and event tracking through checkout

Frequently asked questions

What do web design services cost for a consumer brand?

Brand sites with e-commerce typically run $6,000-$25,000 depending on catalog size and content production.

Can you also create the product imagery?

Yes - photography and 3D renders are produced in-house alongside the site.

Do you support the product launch itself?

Yes, including packaging, listing assets and launch campaign material.

What professional web design includes

  1. 1. Start from the goal, not the template

    What should a visitor do, and what do they need to believe first? Page structure falls out of those answers. Design that starts from a template starts from someone else's goal.

  2. 2. Write and design together

    Copy fitted into a finished design reads like filler. We develop content and layout in the same pass so each strengthens the other.

  3. 3. Design mobile first because that is the traffic

    For most service businesses the majority of visitors are on phones. The mobile layout is the design; desktop is the adaptation.

  4. 4. Build it to be found

    Titles, headings, page structure and speed are ranking factors decided at design time. SEO retrofitted after launch costs more and works less.

Professional design vs template site
AspectTemplateProfessional design
StructureFixed by themeBuilt around your goals
CopyYou fill in blanksWritten with the design
SEO foundationGenericEngineered per page
Conversion pathIncidentalDesigned

Questions about this project

Straight answers from the engineers who ran the build. Have a different question? Ask us directly.

Talk to an engineer
How much do professional web design services cost?

A professionally designed business site typically runs $5,000 to $25,000 depending on page count, content work and functionality.

How long does professional web design take?

Six to twelve weeks for most business sites, with content development usually setting the pace.

Is professional design worth it over a template?

When the site is expected to generate business, yes — the difference shows in conversion rate and search performance, not just appearance.

Industries this project belongs to

See how we approach development in each of these categories, and the other products we have taken from sketch to production there.

More of our work

Get in touch

Tell us what this is about

Share a few details about your question, partnership, or idea — a member of the LA NPDT team will reply within one business day.

Optional context

What are you looking to accomplish? (optional)

What do you already have? (optional — tick any)

Your information stays confidential and is never shared.