Our work / BNI Lagniappe Chapter
BNI Louisiana Lagniappe: Promo Video
BNI Lagniappe Chapter
Start a project
Written by Yelena Rymbayeva, MPhil Communication & Media Studies, BTech Quality Control
Marketing & Product Leader, Technology Commercialization
Published August 10, 2026
A promo video gives an organization sixty to ninety seconds of proof — who the people are, what happens at the events, and why a newcomer should show up.
For the BNI Lagniappe chapter we produced a promotional video that captures the energy of the meetings and gives prospective members a real look before they visit.
Project at a glance
- Client
- BNI Lagniappe chapter
- Category
- Promotional video
- What we delivered
- Chapter promo video production
The client
The challenge
Our solution
The result
Promotional video production at a glance
| Scope | Script, shot planning, filming, interviews, editing, motion graphics |
|---|---|
| Output | Short promotional video plus social cutdowns |
| Deliverables | Master edit, captioned and vertical versions |
| Typical timeline | 3-6 weeks |
Promo videos fail by explaining too much
Most organizational videos try to cover history, structure and benefits in ninety seconds and land none of them. The fix is choosing one outcome — in this case, prompting a visitor to attend a meeting — and cutting everything that does not move someone toward it.
What we produced
We scripted around what a prospective member actually wants to know, filmed a real meeting plus short member interviews so the energy was genuine, and edited a tight cut with motion graphics for the call to action. Vertical and captioned versions were delivered for social feeds where most views happen with sound off.
Frequently asked questions
How long should a promotional video be?
60-90 seconds for the main cut, with 15-30 second versions for social and ads.
Do you write the script?
Yes. Scripting and shot planning are included in pre-production.
What does a promo video cost?
Single-day shoots with editing typically run $3,500 to $12,000.
How an organization promo video works
1. Film the real thing, not a staged version
Chapters and organizations sell belonging. Footage of an actual meeting — the introductions, the referrals, the energy — outperforms any staged recreation.
2. Let members make the case
Short member soundbites carry the message. Prospects trust a member saying 'this grew my business' far more than narration saying the same words.
3. Answer the first-timer's questions
What happens at a meeting, who will be there, what is expected of me. The video that answers these converts visits; the one that just looks energetic does not.
4. End with a specific invitation
When and where the chapter meets and how to visit. A promo without logistics is a trailer for an event nobody can find.
| Beat | Content | Length |
|---|---|---|
| Hook | Meeting energy, real footage | 0–10 sec |
| Proof | Member soundbites | 10–50 sec |
| Clarity | What happens, who attends | 50–75 sec |
| Invitation | When, where, how to visit | 75–90 sec |
Questions about this project
Straight answers from the engineers who ran the build. Have a different question? Ask us directly.
Talk to an engineerHow much does a promo video cost?
A single-location promo with member interviews typically runs $3,000 to $10,000 depending on shoot time and edit scope.
How long does a promo video take to produce?
Three to six weeks including scheduling the shoot and one or two edit rounds.
How long should a promo video be?
Sixty to ninety seconds for web and social. Longer versions only work for audiences already committed to watching.
More of our work
Revolutionizing Shaving with a Waterproof Electric Razor
GONUTZ, developed by LA NPDT, is an innovative shaver designed for versatility and comfort. Its unique ergonomic design and efficient foil blade system offer a safe, high-quality shaving experience for various body areas.
Hand Tennis Glove: Designing the Equipment Behind a New Sport
Anthony Soto came to LA NPDT with a taped-together prototype and a simple question: could you hit a real tennis ball with your hand? We designed the glove, engineered a custom rubber-plastic striking pad, solved the stitching and durability problems, prepared it for manufacturing and produced the first articles and short-run batch that launched Hand Tennis as a sport.
Scratch Square: Design for Manufacturing and Assembly
A multi-functional toy that combines a treat dispenser with abrasive surfaces that naturally file a dog’s nails. The Scratch Square has become a bestseller, available through major retailers like Amazon, Chewy, QVC, Walmart, and Tractor Supply. The product’s success has led to an expanded line, including different sizes, replacement pads, and even a cat version.
Other brand, web and video projects
- Law firm website build
Site design and build for a legal practice.
- Photographer portfolio website
Gallery-driven website for a working photographer.
- Website migration project
Platform move with URL structure and rankings preserved.
Looking for physical product work instead? See the product development portfolio.