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Promo Video – BNI Lagniappe Chapter

Promo Video – BNI Lagniappe Chapter

Client

The Lagniappe chapter of BNI based in Shreveport, LA is a group of professionals who collaborate with each other to create beneficial relationships.

Challenge

Our challenge as a promo video creator was portraying the group’s numerous benefits in an effective manner. The best promo video makers capture the true essence and spirit of the client, so we were sure to incorporate the group’s meetings in the promo marketing videos. On top of these two tasks, we also needed to differentiate this group from other professional networking groups in the area. Together we knew a promo video would best accomplish this.

Solution

To illustrate the benefits of the group we developed a plot for the promo marketing video that compares and contrasts a non-BNI member and a BNI member. This was not only effective but also gave us a chance to introduce some humor in the video. The best promo video makers make sure to capture the true spirit of the client. To do this, we filmed a real meeting of the Lagniappe group. This allowed us to capture the great way the group members interact with one another. Thanks to the cooperation of the members and our production crew were able to work efficiently.

The Result

The video our promo video creators made is now being used by the Lagniappe chapter to recruit new members through social media and other online channels. To join this group in Shreveport, LA, use this link.

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