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Scratch Square: Design for Manufacturing and Assembly

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Scratch Square: Design for Manufacturing and Assembly
Ralph Hill

Written by Ralph Hill, Mechanical & electrical systems, 3D manufacturing

Prototyping Engineer

Published August 10, 2026

Design for manufacturing and assembly (DFMA) means changing the product so the mold gets simpler and the assembly gets shorter — fewer parts, fewer side actions, fewer steps — because that is where unit cost actually lives.

De'Vora brought us Scratch Square, a nail-filing pet toy whose rubber enclosure needed a complex mold. We redesigned the problem areas, solved the inner-core removal with the manufacturer, and got the first batch produced with minimum upfront investment.

Project at a glance

Client
De'Vora — pet products company
Category
Pet product development
Starting point
An early Scratch Square design needing production readiness
What we delivered
Design for manufacturing, mold and assembly design, prototype iterations
Key constraints
Complex single-piece rubber enclosure, durable abrasive surface, inexpensive production
Outcome
Product prepared for manufacturing and now sold at retail

The client

De’Vora, a pet products company, contacted our team about preparing their new product, Scratch Square, for manufacturing. The toy was designed to allow pets to have fun while filing their nails scratching their paws against a rough surface of the device.
Scratch Square rubber enclosure showing the abrasive top surface

The challenge

Side handles of Scratch Square that limited tooling access during molding

Our solution

We started by designing the molds for the original version of the toy. Once the design was ready, we identified the areas that would cause problems in manufacturing and modified them.
We also added a few small modifications to the product to optimize its design for manufacturing and assembly. The most intricate part of the molding process was supposed to be the removal of the inner core that would form the main cavity for the internal compartments.

The result

Optimizing the product design for manufacturing and assembly and simplifying the molds allowed producing the first batch of Scratch Square with minimum upfront investment.
Internal treat compartments formed by the mold core
Scratch Square underside detailing the molded base geometry
Assembled Scratch Square pet toy ready for its first production batch
Scratch Square shown in use by a dog filing its nails
Retail view of the De Vora Scratch Square pet product
Close-up of the textured rubber surface engineered for durability

Design for manufacturing and assembly at a glance

ScopePart consolidation, tooling review, assembly sequence, cost modeling
LeversFewer parts, simpler tools, snap fits, fewer secondary operations
DeliverablesRevised CAD, DFM report, assembly instructions, cost comparison
Typical timeline3-8 weeks

Unit cost is set by decisions, not negotiation

Most teams try to lower cost by re-quoting suppliers. The larger savings are structural: a part that needs a side action, a fastener that adds an assembly station, a finish that requires a second operation. DFMA finds those before tooling locks them in.

What we changed on Scratch Square

We consolidated components, removed geometry that forced tooling complexity, and replaced fasteners with molded features so assembly dropped to a short, repeatable sequence. Wall sections were normalized for consistent molding cycles, and the revised design was documented with a before-and-after cost comparison.

Frequently asked questions

Can you run DFMA on an existing product?

Yes. Redesigning a product already in production is common and often pays back within one order.

How much cost can DFMA remove?

Savings of 15-40% on unit cost are typical when a product has never been reviewed for manufacturability.

Do you work with our existing manufacturer?

Yes. We review their feedback, quote impact and tooling constraints directly with them.

Capabilities used on this project

  • Design for manufacturing

    Molding-ready geometry, tolerances, production drawings, assembly documentation and DFM review with the tooling vendor.

How DFMA cuts cost out of a molded product

  1. 1. Map where the mold complexity comes from

    Scratch Square's rubber enclosure had a shape that would normally mean multiple parts or a complex tool. Naming the expensive features is the first step to removing them.

  2. 2. Fix the problems on the screen, not the steel

    Once the initial mold design existed, the areas that would cause manufacturing trouble were identified and modified — before any tooling was cut, when changes are still cheap.

  3. 3. Solve demolding explicitly

    The hardest feature was extracting the inner core forming the main cavity, with side handles blocking access. Our engineers worked directly with the manufacturer on a creative removal process instead of accepting a costlier tool.

  4. 4. Consolidate parts and assembly steps

    Every part that merges with another removes a mold, a handling step and a failure point. The DFMA pass simplified both the tool and the build sequence.

  5. 5. Prove it with a first batch

    The simplified molds produced Scratch Square's first run at minimum upfront investment — the design pass paying for itself in tooling cost avoided.

Where DFMA finds the money
LeverEffect
Fewer partsFewer molds, less handling, fewer failure points
Simpler tool actionsLower tool cost, faster cycle, less maintenance
Designed-in demoldingNo stuck parts, no manual prying, no scrap
Fewer assembly stepsLower labour cost and more consistent quality

Questions about this project

Straight answers from the engineers who ran the build. Have a different question? Ask us directly.

Talk to an engineer
What is the difference between DFM and DFMA?

DFM optimizes each part for its manufacturing process; DFMA adds the assembly view — part consolidation, fastening method and build sequence. The biggest savings usually come from the assembly side, which is why we run both together.

My product needs a complex mold. Can that be fixed?

Usually. Complex tools come from specific features — undercuts, blocked access, deep cores. Redesigning those features, as we did with Scratch Square's inner core and side handles, typically simplifies the tool without changing what the product does.

When in my project should DFMA happen?

Before tooling is cut, always — and ideally before the design is considered final. Changes on screen cost hours; the same changes in a finished mold cost thousands and weeks.

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