Toys Design by LA New Product Development Team
ChaBlalker
CLIENT
Thomas Walker is a toy creator and inventor who has worked for a long time on his vision. He conceived a product design for toys, known as the ChaBlalker toy, that helps develop hand-eye coordination and motor skills.
CHALLENGE
LA NPDT was given the task to take Mr. Walker’s original concepts and designs, accumulated over the past years, to the next level. Our team of experts were tasked to optimize the prototype, make it ready for manufacturing, and improve its branding. Beyond prototyping, our team needed to create a logo and help to secure his product’s identity through the creation of a modern website.
SOLUTION
Considering all the details provided by Mr. Walker, from his initial concepts to his hand-made prototypes, we were able to make product design modifications that retained its functionality and appeal while improving is manufacturability. On a fast-paced deadline, we took the creator’s vision and brought it to reality. Over the course of the toy design process, we quickly produced a professional logo, business identity, and an online presence represented by a high-quality website. We turned his idea into a unique, recognizable product design for toys for all the children to enjoy.
THE RESULT
At the end of the toy design process, LA NPDT delivered an optimized, functional prototype. The Chablalker now carries a charisma that sets it apart from other childrens’ brands. Now, with the complete package, Mr. Walker is ready to begin producing his invention.
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