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Social Media Marketing New Inventions: Best Practices

Congratulations! you thought about an invention and you are all set for product development. Are you ready for the next step to bring this idea to a reality? You must be brainstorming how to get this idea out to the world. What do I need to do to become a success in the digital world? The best solution to this problem is the social media marketing new inventions. Recent studies claim that an average person spends around two hours a day scrolling through social media and messaging apps. It may be hard to admit, but some of us spend even more time! There are a lot of social networks at the moment that let you create natural content. This is available for the average user to see in their news feeds and warm up to your product. The best lead generation strategy for social media marketing new inventions.

STEP 1: Build Profile on Social Platforms

To begin, the most efficient social network at the moment are Facebook, Twitter, LinkedIn, and Instagram. These networks have the most active users, letting you reach more people at the same time with one click. The first step is to set up all the profiles in these networks. It is important to use the same name on each and every one of them so that it is easier for the clients to find you if they switch from one network to the other.

STEP 2: Create Fan Pages

The profiles created should be fan pages with pictures and content of your invention or idea. It is stated that a picture can express a thousand words, meaning that the adequate picture can explain to your customer what you want to express. Another good idea after you have created your profile is to create a Google+, YouTube and Pinterest account. Even though these are less popular networks at the moment they continue to grow every day and if you don’t keep up you will end up losing customers. So don’t miss out on social media marketing new inventions.

STEP 3: Add Relevant Content

The next step in digital marketing for inventions would be to create content about your background, invention history or any other related information you want the consumer to know about you. If you don’t know how to create content you can take online courses on Copy-writing or pay someone to manage this area. Each content should be accompanied by beautiful pictures of the product or idea. Try not to bombard your page with a lot of information as the followers can get bored with your intentions and end up un-following you. I would suggest posting three times a day, maybe once with every meal you take. This way you can target morning people, people on their lunch breaks, and people getting off work and wanting to relax for a while.

STEP 4: Engage with your audience

Step 4 for digital marketing for inventions is finding and engaging your audience. You may begin by asking family and friends to like and share your pages with their friends. There are many tools that you can download to find customers on the different networks. A simple google search can help you find programs that can ease your task. If you have the time, take simple marketing courses on the web on how each platform works. It will surely help you target more audience.

STEP 5: Repeat

And now the last step. Social media marketing inventions take time and patience. Make sure you add content to your social platforms regularly and keep your audience engaged. Twitter for example, if you follow someone eventually they will follow you back. Whereas while working on Facebook, you need to have people like your page.  Slowly and gradually build your fan following. Remember 10 returning customers are better than a hundred lurkers. Focus on quality of traffic. As someone wisely said, there is no shortcut to success. Keep on following these tested and proven practices and watch your new invention grow and expand with digital marketing for inventions.  
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LA New Product Development Team is a comprehensive product development firm, offering services from idea generation and product design to manufacturing and marketing. LANPDT collaborates with startups and established businesses to transform concepts into market-ready innovations.

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