LA NPDT — LA New Product Development Team

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The Ultimate in Gaming Comfort and Control

Elevating Game Play with SureFit Pro Grip Controller Grips

  • Ergonomic Design
  • Material Selection and Sustainability
  • Prototyping and Testing
  • Manufacturing and Fulfillment
  • Branding and Packaging
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The Ultimate in Gaming Comfort and Control

Project snapshot

SureFit Pro Grip was developed by LA NPDT with Nick Peer. It improves the gaming experience by focusing on what matters most to gamers: comfort and control.

The LA New Product Development Team delivered The Ultimate in Gaming Comfort and Control, covering ergonomic design, material selection and sustainability, prototyping and testing, manufacturing and fulfillment and branding and packaging. The work sits in our sports & fitness experience, where we take an idea from concept through design, prototyping and manufacturing readiness.

Services applied
Ergonomic Design, Material Selection and Sustainability, Prototyping and Testing, Manufacturing and Fulfillment and Branding and Packaging
Developed by LA NPDT in partnership with Nick Peer, SureFit Pro Grip redefines the gaming experience by focusing on what matters most to gamers: comfort and control.
These controller grips are not just another gaming accessory; they are a leap forward in ergonomic gaming controller design.
Engineered to prevent common gaming-related strains like carpal tunnel syndrome, SureFit Pro Grip ensures that your gaming sessions are both comfortable and high-performing.

Prototype

Design and Functionality:

Prioritizing Ergonomics and Comfort in Gaming

Recognizing the need for enhanced gaming comfort, the SureFit Pro Grip’s design specifically addresses the physical demands of prolonged gaming.
Made from eco-friendly silicone rubber, these controller grips are soft to the touch yet durable, providing a non-slip surface for a more secure hold. This design not only boosts your gaming prowess but also safeguards your hands against fatigue and discomfort.
Portfolio SureFit

Prototyping Process for SureFit Pro Grip

In developing the SureFit Pro Grip, LA NPDT employed a diverse range of prototyping techniques to ensure precision and quality.
Our journey began with 3D printing using flexible plastics and Fused Deposition Modeling (FDM) technology.
These early-stage prototypes offered a quick understanding of the fit and design alignment with gaming controllers.
To achieve exact measurements, we utilized 3D scanning technology, capturing the precise geometry of the gaming controllers. This data was pivotal in designing grips that seamlessly integrated with existing controller structures.
Portfolio SureFit

Flexible Plastic (TPE) Prototype Produced via FDM 3D Printing

As the design evolved, we transitioned to more sophisticated prototyping methods. Stereolithography (SLA) with liquid resin was employed to create high-definition, flexible prototypes.
This step brought us closer to the final product feel, offering a more accurate representation of how the grips would function and interact with the user.

Elastic Resin Prototype Produced via SLA 3D Printing

The final phase of prototyping involved silicone rubber molding. Initially, we used 3D printed plastic molds to create silicone rubber parts.
This stage was crucial in mimicking the final product’s tactile feedback and hardness.
Silicone rubber molding, a labor-intensive process, allowed us to refine the grips to perfection, ensuring they met our high standards for both feel and functionality.
Portfolio SureFit

Silicone Rubber Prototype Produced via Molding

Manufacturing Intricacies of SureFit Pro Grip

Transitioning from prototyping to manufacturing, LA NPDT faced the intricate task of creating steel molds for mass production of the SureFit Pro Grip. This process involved various sophisticated techniques, starting with CNC machining to carve out the initial mold design with precision.
Post-processing played a significant role in achieving the desired quality. Techniques such as polishing and detailed finishing ensured that each mold was not only dimensionally accurate but also met the aesthetic standards required for a consumer product.
The videos and images featured here showcase the meticulous process of machining the molds and the final silicone rubber molds. They provide an insight into the complexities of manufacturing a product like SureFit Pro Grip, where every detail counts towards delivering a high-quality, ergonomic, and user-friendly gaming accessory.

Watch Steel RR mold CNC machining process

Sustainable and User-Friendly:

The Future of Gaming Gear

In creating SureFit Pro Grip, sustainability was a key consideration. By choosing materials that are both skin-friendly and environmentally responsible, we’ve ensured that this innovation in ergonomic gaming controllers is as good for the planet as it is for your gaming experience.
The simple attachment mechanism makes SureFit Pro Grip a versatile addition to any gaming setup, appealing to a wide range of gamers seeking both enhanced performance and comfort.
Portfolio SureFit 006b
The introduction of SureFit Pro Grip into the market signifies a pivotal shift towards more thoughtful gaming solutions.
These controller grips not only elevate the physical comfort of gamers but also demonstrate a commitment to environmentally conscious design.
As gaming continues to evolve, SureFit Pro Grip stands as a testament to the potential of combining innovative design with user well-being and environmental sustainability.
Alpha prototype of Sure Fit Pro Grip Controller Grips, Ergonomic gaming controller, Gaming Comfort, LA NPDT's Design of controller grips for Sure Fit Pro Grips
Alpha prototype of Sure Fit Pro Grip Controller Grips, Ergonomic gaming controller, Gaming Comfort, LA NPDT's Design of controller grips for Sure Fit Pro Grips

services provided by la npdt for SureFit Pro Grip:

Ergonomic Design: Focused on creating a design that enhances gaming comfort, LA NPDT developed controller grips that provide an ergonomic solution to common gaming strains.

Material Selection and Sustainability: Chose skin-safe, environmentally friendly silicone rubber for the grips, aligning the product with sustainability goals.

Manufacturing and Fulfillment

Resin Prototype made via SLA of Sure Fit Pro Grip Controller Grips, Ergonomic gaming controller, Gaming Comfort, LA NPDT's Design of controller grips for Sure Fit Pro Grips
Resin Prototype made via SLA of Sure Fit Pro Grip Controller Grips, Left View, Ergonomic gaming controller, Gaming Comfort, LA NPDT's Design of controller grips for Sure Fit Pro Grips
Resin Prototype made via SLA of Sure Fit Pro Grip Controller Grips, Right Side View, Ergonomic gaming controller, Gaming Comfort, LA NPDT's Design of controller grips for Sure Fit Pro Grips
Managed the end-to-end manufacturing process, delivering a high-quality product ready for market launch, along with handling order fulfillment.

Prototyping and Testing: Produced multiple prototypes to ensure the grips offer the optimal balance of comfort and functionality, essential for an ergonomic gaming controller.

Branding and Packaging

Developed a distinct brand identity for SureFit Pro Grip, including logo and packaging design, to appeal to the target market of gamers seeking both comfort and style in their gaming accessories.
Through these comprehensive services, LA NPDT was instrumental in bringing SureFit Pro Grip to the gaming community, offering a product that enhances both the comfort and effectiveness of gaming experiences.
Portfolio SureFit
Portfolio SureFit

manufactured product

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Capabilities used on this project

  • Rapid prototyping services

    3D printing, CNC machining, urethane casting and functional prototype builds with published materials, tolerances and lead times.

  • Prototype design and engineering

    Design for the prototype itself: CAD, tolerance stacks, material choices and assembly detail before anything is built.

  • Low-volume manufacturing

    Bridge tooling, short-run production and supplier management for first commercial batches.

Industries this project belongs to

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