Tag
Marketing Plan
6 articles filed under Marketing Plan.
Marketing Plan for a New Product
Full service marketing agency, LA NPDT, shows how to properly start marketing a new product with a proper marketing plan. Our company can help your target audience to truly understand your product using different visual mediums. For example, we can provide everything from sell sheets to a new product development video.
Read more
Concept Testing Methods: How to Validate a Product Concept
Concept testing tells you whether a product idea is worth engineering. Here are the three methods, the metrics to score, and the thresholds that justify tooling.
Read more
Brand Color Psychology: Why We Chose Orange
Color does not carry a fixed meaning — it sets an expectation your product then has to meet. Here is how brand color psychology works for physical products, and why our own brand is orange.
Read more
You have an idea – what’s next?
You’ve experienced the blinding glow of your lightbulb moment, the moment of clarity. Your brilliant idea has finally come to you! Contact us today!
Read more
License or Manufacture? Deciding What to Do With Your Invention
Licensing trades most of the upside for most of the risk. Here is what each route earns, what licensees require, and a checklist for deciding between them.
Read more
Product Launch Phases: A 7-Step Framework That Works
The seven product launch phases for physical products, each with an owner, exit criteria and the failure mode it prevents.
Read more