At LA NPDT, we had the privilege of partnering with Debra Lo Franco, the founder of De’ Vora, to bring her innovative Scratch Square toy to market—a product designed to make pet grooming simpler and more enjoyable.
This unique dog toy not only entertains but also helps dogs trim their own nails as they play, solving a common and stressful problem for pet owners.
Scratch Square is a multi-functional toy that combines a treat dispenser with abrasive surfaces that naturally file a dog’s nails.
As dogs try to retrieve treats from inside, they scratch and paw at the toy’s surface, effectively trimming their nails without the anxiety or hassle of traditional grooming.
Made from durable rubber, the Scratch Square is also great for tug-of-war and chasing, offering versatility beyond nail care.
Our Role in Its Success
Debra Lo Franco came to us with a strong concept, and we collaborated across several phases to bring it to market:
Thanks to the collaborative efforts between Debra Lo Franco, De’ Vora, and our team, the Scratch Square has become a bestseller, available through major retailers like Amazon, Chewy, QVC, Walmart, and Tractor Supply. The product’s success has led to an expanded line, including different sizes, replacement pads, and even a cat version.
The Scratch Square has been featured on ABC’s Good Morning America, CBS Morning News, and Pet Business Magazine, earning accolades such as Top 40 Pet Products, Top 10 Favorite New Pet Products from SuperZoo, and Best in Show Award at the APPA’s Global Pet Expo.
This project highlights the importance of partnering with the right experts to turn innovative ideas into successful, market-leading products.
While development costs may seem high initially, the result—like the Scratch Square, which solves real problems for pets and their owners—can create a lasting impact and provide a competitive edge.
For small businesses, introducing unique products like this helps attract attention and fuel growth.
Crafting a durable, engaging, and safe design.
Creating and testing multiple iterations for quality and safety.
Optimizing the design for efficient, cost-effective production.
Streamlining production with FDA-approved, eco-friendly materials.
Contact us today, and let’s make it a reality!
Please submit your contact info to receive an example of a new product development plan.
If you have any questions or need assistance with your order, please don’t hesitate to contact us.
Please fill out the form to submit your order.
Upon successful payment, you will receive an email with a Non-Disclosure Agreement (NDA) and a questionnaire regarding your product idea.
Your privacy and security are paramount to us, so rest assured that your information will be handled with the utmost confidentiality.
Step 1: Fill in your contact and billing details.
Step 2: Review your order summary.
Step 3: Submit payment.
After your payment is processed, please check your email for the NDA and questionnaire. Completing these documents promptly will allow us to start your Prior Art Search without delay.
If you have any questions or need assistance with your order, please don’t hesitate to contact us.
Please fill out the form to submit your order.
Upon successful payment, you will receive an email with a Non-Disclosure Agreement (NDA) and a questionnaire regarding your product idea.
Your privacy and security are paramount to us, so rest assured that your information will be handled with the utmost confidentiality.
Step 1: Fill in your contact and billing details.
Step 2: Review your order summary.
Step 3: Submit payment.
After your payment is processed, please check your email for the NDA and questionnaire. Completing these documents promptly will allow us to start your Prior Art Search without delay.
If you have any questions or need assistance with your order, please don’t hesitate to contact us.
Please fill out the form to submit your order.
Upon successful payment, you will receive an email with a Non-Disclosure Agreement (NDA) and a questionnaire regarding your product idea.
Your privacy and security are paramount to us, so rest assured that your information will be handled with the utmost confidentiality.
Step 1: Fill in your contact and billing details.
Step 2: Review your order summary.
Step 3: Submit payment.
After your payment is processed, please check your email for the NDA and questionnaire. Completing these documents promptly will allow us to start your Prior Art Search without delay.
If you have any questions or need assistance with your order, please don’t hesitate to contact us.