Inventor success story

Debra Lo Franco, De'Vora

From helping her dog to an award-winning pet product

Debra Lo Franco turned a problem trimming her dog's nails into Scratch Square, an award-winning pet product.

From helping her dog to an award-winning pet product

Debra Lo Franco is the founder of De’Vora, a pet products company. One of their flagship products is the Scratch Square. Debra came up with the product idea while helping her dog who was afraid of nail trimming. Now Scratch Square is an award-winning product brand sold in the largest pet stores.

Our team has assisted De’Vora in improving its product design for manufacturing and assembly. This allowed the company to produce the first batch of Scratch Square with the minimal initial investment.

Debra’s invention has helped countless pet owners solve the problem of how to keep their pets’ nails trimmed and healthy. It is a simple, safe, and effective solution that has made De’Vora a leading pet products company.

Thanks to Debra’s vision, pet owners don’t have to worry about trimming their pet’s nails anymore.

How we helped

The work behind this story

Debra Lo Franco worked with our team through the stages below — the same services we run for every product that comes through the shop.