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Bootstrapping Basics
'Bootstrap' comes from the 19th century figure of speech, "to pull oneself over a fence by one's bootstraps" - an obviously challenging task. Nowadays, the term refers to getting into or our of a situation using existing resources. In the business world, it simply means starting a business without a lot of outside assistance. But how do you go about bootstrapping your business idea?
Market Research: Hire or DIY?
Can you perform market research yourself, or should you hire a professional outside agency to do the work for you? Let's examine the pros and cons.
Why Market Research Matters
In the scheme of long-term success, a company who prioritizes market research will always come out on top, while others may not. Learn about market research
To License or Not to License?
Should you independently operate the business or license the idea to an established company or manufacturer. Read about pros and cons of each way!
7 Steps to an Effective Product Launch
An effective product launch relies on experience, knowledge, and foresight. This should be the foundation of bringing any product to market.
Product Development: The Essentials for Success
There product development essentials takes experience and plenty of trial and error. We’ve shared a few things that could help you make a B-line to success.
How to launch a successful crowdfunding campaign: Practical tips
Crowdfunding has grown exponentially and becomes increasingly competitive. It therefore literally pays off to understand how to kickstart in the right way.
Practical Tips for Validating a Product Idea
Before you invest money into creating a product consider these practical tips for validating a product idea before pushing it to development.
Designers and Engineers Must Have 3D Printing Skill Now
Many engineering job postings require 3D printing skills. Designers and engineers in future generations need to know how to use 3D printing technology.
Leveraging Social Media for Marketing New Products and Innovations
Social media may be very efficient for marketing your product or business. But which marketing plan is right for your new product or innovation?
