Our work / Logotype and Marketing Material for OKGlobal
Graphic Design Logotype for OKGlobal | LA NPDT
Logotype and Marketing Material for OKGlobal
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A logotype — a brand name drawn as the mark itself — works when the lettering alone carries the personality, with no symbol to lean on.
This project was a custom logotype: letterforms drawn and refined specifically for the name, delivering a mark that is distinctive by construction rather than decoration.
Project at a glance
- Category
- Branding / logotype
- What we delivered
- Custom logotype and identity guidelines
The client
The challenge
Our solution
The result
Logo and identity at a glance
| Scope | Logotype design, mark, color system, typography, usage guidelines |
|---|---|
| Applications | Signage, apparel, packaging, vehicles, digital, print |
| Deliverables | Vector logo files, favicon set, brand guidelines PDF |
| Typical timeline | 3-6 weeks |
A logo has to survive every place it lands
Most logos look fine in a presentation and fall apart embroidered on a cap, etched on a machined part or shrunk to a favicon. We test directions at those extremes before choosing, so the final mark works at 16 pixels and on the side of a truck.
Our process
- Discovery on positioning, competitors and where the mark will appear
- Broad exploration in black and white before any color
- Refinement of the strongest direction with real applications
- Color, typography and layout rules that keep usage consistent
- Full file package plus written guidelines
Frequently asked questions
How much does custom logo design cost?
Logo and basic identity packages typically run $1,500-$8,000; full brand systems run higher.
How many concepts do we see?
Usually three to five developed directions, then revision rounds on the chosen one.
Do we own the artwork?
Yes - full rights and source files transfer to you on completion.
Capabilities used on this project
Rapid prototyping services
3D printing, CNC machining, urethane casting and functional prototype builds with published materials, tolerances and lead times.
When a logotype is the right choice
1. Choose type-as-mark for name-driven brands
When the name is the brand — common for professional services and founders — a logotype puts all the recognition into the word itself. No symbol competing for memory.
2. Customize the letterforms, don't just pick a font
A typeset name is a font anyone can buy. A logotype modifies terminals, ligatures and spacing so the word is ownable — the difference is subtle and entirely the point.
3. Test at the extremes of size
Logotypes fail small before they fail big. We proof at favicon and embroidery sizes early, and simplify details that disappear.
4. Pair with a restrained system
A logotype needs a supporting cast — color, secondary type, spacing rules — so everything around the word reinforces it instead of competing.
| Mark type | Best for | Trade-off |
|---|---|---|
| Logotype (wordmark) | Name-driven brands | Weaker at tiny sizes |
| Symbol + name | Long or generic names | Two things to recognize |
| Monogram | Long names, personal brands | Requires established awareness |
Questions about this project
How much does logotype design cost?
A custom logotype typically runs $1,500 to $6,000 depending on revision scope and whether a full identity system is included.
What is the difference between a logotype and a logo?
A logotype is a logo built from the name's letterforms — think of brands recognized by their lettering alone. A symbol logo is a separate graphic mark.
How long does logotype design take?
Two to four weeks including concepts and refinement rounds.
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