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The Impact of Product Design on Brand Identity
In today’s competitive marketplace, brand identity extends far beyond a logo or tagline — it’s about how consumers perceive and interact with your brand at every touchpoint. One of the most powerful ways to establish and reinforce this identity is through product design. Great product design reflects a brand’s values, vision, and promise to customers, influencing how they experience and remember the brand. This article explores how product design shapes brand identity, why it matters, and how companies can use design strategically to strengthen their brand.
