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SaaS Application Development – Publynx Web App Designed by LA NPDT

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SaaS Application Development – Publynx Web App Designed by LA NPDT

Project snapshot

Our marketing team wanted a custom tool of its own. The goal was to share third-party content on our social media channels with less effort.

The LA New Product Development Team delivered SaaS Application Development – Publynx Web App Designed by LA NPDT. Our in-house team handles concept design, engineering, prototyping and manufacturing readiness under one roof in Ruston, Louisiana.

The client

LA NPDT’s marketing team felt the need of a custom-tailored tool that would allow to benefit from sharing third-party content on our social media channels.
We were interested in a platform that would not only help our marketeers but also other marketing agencies and professionals. The tool was supposed to allow them to benefit from sharing relevant content with their audience. Growing, engaging, and educating your audience are critical processes in business and product marketing.
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The challenge

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The challenge with this project was developing a platform that would have a large number of features but would still be simple enough for anyone to use. Also, we couldn’t dedicate too much time to this internal project, so we had to develop the web app quickly.
In terms of the features, we not only needed those for sharing the content, but we also needed to design user-friendly analytics functionality and interface. Moreover, we wanted to integrate adding custom scripts, social media pixels, and an ability for the users to add their domains.

Our solution

We started Publynx application developmentby creating a few conceptual designs of the user interface (UI). Our developers then used the concepts to build functional prototypes. We decided to create the system using the php framework Laravel due to its many advantages and benefits when it comes to libraries, high security, url generation, performance and scalability. Using the framework allowed us to speed up the development process.
In addition to implementing the initial set of features like re-targeting, social media pixels, and the capability of adding custom scripts, we worked on making smart links data collection and analytics as straightforward as possible.
Upon completion of the Beta version we gathered a team of Beta testers who evaluated the system and provided their feedback. This allowed us to fix some bugs and make the user interface more intuitive. Morever, the feedback we received was useful for planning the further improvements and features we are going to add.

The result

Due to the cross-functional collaboration, our team was able to take this internal SaaS application development from idea to deployment in record time. By addressing our internal marketing needs, we also built a tool that is beneficial to other marketing specialists and agencies. Thus we decided to turn this tool into a SaaS (Software as a Service). Users can now purchase one of the three monthly subscriptions at publynx.com.

Visit Publynx –>

In the meantime, our developers didn’t stop and continue to work on the next versions that would include new upgrades and features

SaaS application development at a glance

ScopeProduct definition, UX, front end, API, database, deployment
ArchitectureMulti-tenant web app with role-based access and admin tooling
DeliverablesWireframes, design system, working platform, source, handoff docs
Typical timeline4-9 months to first paying customers

Why most SaaS builds stall

Founders usually arrive with a feature list rather than a first release. Every feature sounds mandatory, the build grows, and the launch date slides until the budget is gone. We start by defining the smallest version that a customer would pay for, then sequence everything else behind it so the platform earns while it grows.

How Publynx was built

We mapped the workflows first, wireframed the screens that carry them, and built a reusable component set so new modules ship without redesign. The backend was structured for multi-tenancy from day one — accounts, roles, permissions and billing hooks — because retrofitting tenancy later is the most expensive rewrite in SaaS.

Frequently asked questions

How much does SaaS application development cost?

A focused first release typically runs $40,000 to $150,000 depending on integrations, user roles and how much of the workflow is automated.

Do we own the code?

Yes. You receive the repository, infrastructure configuration and documentation; there is no lock-in to us as a vendor.

Can you take over an existing codebase?

Often, yes. We start with an audit of the code and data model and give you an honest read on whether extending or rebuilding is cheaper.

Capabilities used on this project

  • Rapid prototyping services

    3D printing, CNC machining, urethane casting and functional prototype builds with published materials, tolerances and lead times.

  • Low-volume manufacturing

    Bridge tooling, short-run production and supplier management for first commercial batches.

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