Our work / TC Road Gear

Motorcycle Apparel Companies | LA New Product Development Team

TC Road Gear

Project snapshot

A motorcycle apparel company that needed to design, develop, launch, and market a line of custom motorcycle gear for women.

The LA New Product Development Team delivered Motorcycle Apparel Companies | LA New Product Development Team. The work sits in our sports & fitness and outdoor & hunting experience, where we take an idea from concept through design, prototyping and manufacturing readiness.

Project type: TC Road Gear

The client

TC Road Gear, a motorcycle apparel company offering unique designs.

The challenge

Our challenge as a motorcycle apparel company was to design, develop, launch, and market a line of custom motorcycle gear for women with animal prints.

Our solution

Similarly to pretty much any other project, we started this one with outlining a product development and marketing plan. The first steps of the plan included securing the intellectual property (patent, trademark) and developing the branding fundamentals (company name, LLC, website domain name) for the line of custom motorcycle gear. During the next stage we conducted an extensive market research, identified and validated the customers, produced the prototypes, and developed the marketing materials (photos, videos, website, brochures, banners). The third stage included a short run production and a product launch.

The result

On Saturday, November 19th, TC Road Gear had a soft launch of their product line at the Spam Run event at Fuds in Shreveport, LA. They presented a collection of three different chap designs (leopard, snake, and solid white), with the goal of gathering customer feedback and evaluating the product’s desirability before launching the line to the general public. The female riders adored the chaps. Leopard print, of course, was the most popular. Since then the company opened its website to the public and started the online sales. There’s a long and winding road ahead, but the company is looking forward to bringing new styles to the biker community.

TC Road Gear Snake Motorcycle Chaps for Women

TC Road Gear Purple Motorcycle Chaps for Women

TC Road Gear Pink Zebra Motorcycle Chaps for Women

TC Road Gear Leopard Motorcycle Chaps for Women

Apparel product development at a glance

Scope	Brand direction, product line planning, tech packs, sampling support
Materials	Abrasion-resistant textiles, armor pockets, technical hardware
Deliverables	Design boards, specifications, graphics, supplier-ready packages
Typical timeline	3-6 months per line

Riding gear has to survive its own marketing

Motorcycle apparel is sold on looks and judged on protection. A jacket that photographs well but places armor badly, or uses hardware that fails in a slide, damages a young brand permanently. The development work is keeping the design language intact while the construction details answer to real use.

What we developed

We built the visual direction and the line plan together so pieces read as a family, then documented construction, materials, stitching and hardware in specifications a factory can quote and sample against. Graphics and brand assets were produced alongside so the line launched with photography, sizing and packaging ready.

Frequently asked questions

Do you produce tech packs for manufacturers?

Yes — measurements, materials, hardware callouts, stitching and label placement in a format factories can sample from.

Can you help source manufacturers?

We can introduce apparel factories we have worked with and help evaluate samples against the specification.

Do you handle branding as well as product?

Yes. Logo, packaging, hangtags and launch photography are commonly part of the same engagement.

Capabilities used on this project

Rapid prototyping services
3D printing, CNC machining, urethane casting and functional prototype builds with published materials, tolerances and lead times.
Low-volume manufacturing
Bridge tooling, short-run production and supplier management for first commercial batches.

Industries this project belongs to

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