Marketing Manager

Yelena Rymbayeva

Yelena Rymbayeva is a marketing, product strategy, and technology commercialization professional who has worked with LA New Product Development Team since 2017. As Marketing Manager at LA NPDT, she works at the intersection of engineering, product development, customer needs, market positioning, and commercialization, helping technical projects and emerging technologies develop clear market strategies and communicate their value effectively.

Yelena also serves in marketing and product leadership at QMS2GO, where her work focuses on technology commercialization, product strategy, startup growth, and bringing complex technical products to market. She is an Entrepreneur Leadership Network contributor and writes about commercialization strategy, artificial intelligence, startup growth, corporate partnerships, and the transition from technical innovation to sustainable revenue.

Before her current roles, Yelena served as CEO of Assist.video, a technology marketplace connecting production companies, producers, and creative talent. Her professional profile describes the platform growing to more than 15,000 users internationally. She holds a Master of Philosophy in Communication and Media Studies from the Higher School of Economics and a Bachelor of Technology in Quality Control and Safety Technologies from Karaganda State Technical University.

Her combination of technical-quality education, communications training, product management, startup leadership, and hands-on marketing experience gives her a multidisciplinary perspective on how technical ideas are positioned, commercialized, and scaled.

Primary expertise: technology commercialization, product strategy, product marketing, B2B marketing, market positioning, startup growth, customer development, go-to-market strategy, strategic communications, and marketing for engineering and technology companies.

How this role fits the work

LA NPDT runs as one team rather than a chain of vendors. Research, industrial design, mechanical and electronic engineering, prototyping and the manufacturing hand-off all happen inside the same group, so a decision made during concept design is carried by the people who will later have to build the part — and challenged early if it will not survive tooling.

In practice that means every project has a named lead who stays with it from the first call to the final file release. You are not reintroduced to a new team at each stage, and the person who understands why a wall thickness or a component choice was made is still reachable when a factory asks about it six months later.

The team works from Ruston, Louisiana, entirely within the United States. Engineering hours land in the same time zone as most of our clients, prototypes ship domestically, and questions about intellectual property are answered under US law rather than through an offshore intermediary.

Have a product idea to discuss?

Tell us what you are building and we will reply within one business day.

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