Yelena Rymbayeva | Marketing Manager

Yelena Rymbayeva is a marketing, product strategy, and technology commercialization professional who has worked with LA New Product Development Team since 2017. As Marketing Manager at LA NPDT, she works at the intersection of engineering, product development, customer needs, market positioning, and commercialization, helping technical projects and emerging technologies develop clear market strategies and communicate their value effectively.

Yelena also serves in marketing and product leadership at QMS2GO, where her work focuses on technology commercialization, product strategy, startup growth, and bringing complex technical products to market. She is an Entrepreneur Leadership Network contributor and writes about commercialization strategy, artificial intelligence, startup growth, corporate partnerships, and the transition from technical innovation to sustainable revenue.

Before her current roles, Yelena served as CEO of Assist.video, a technology marketplace connecting production companies, producers, and creative talent. Her professional profile describes the platform growing to more than 15,000 users internationally. She holds a Master of Philosophy in Communication and Media Studies from the Higher School of Economics and a Bachelor of Technology in Quality Control and Safety Technologies from Karaganda State Technical University.

Her combination of technical-quality education, communications training, product management, startup leadership, and hands-on marketing experience gives her a multidisciplinary perspective on how technical ideas are positioned, commercialized, and scaled.

Primary expertise: technology commercialization, product strategy, product marketing, B2B marketing, market positioning, startup growth, customer development, go-to-market strategy, strategic communications, and marketing for engineering and technology companies.