Identifying Your Competitors
LA New Product Development Team · 12:48 · Published September 30, 2017
About this video
Identifying who your competitors are and understanding the approach they take in the market can help you to develop and sustain a competitive advantage. In this session, Dr Dion Klein explains the different types of competitors as well as shares some questions for you to ask when doing a competitor analysis which will help you identify your competitive advantage. He uses the fitness industry as an example.
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Almost everything on this channel was produced alongside a real client programme rather than as marketing filler. Some clips are product animations built to explain a mechanism to a licensee or a retail buyer, some document how a prototype was machined, printed or assembled, and some are episodes of our podcast covering developments in product design and manufacturing.
We publish them because most of the questions inventors ask are easier to answer by showing than by describing. Seeing how a part comes off a printer, how an overmoulded grip is cast, or how a concept is judged in a design review tends to settle expectations about cost and schedule far faster than a written explanation.
LA New Product Development Team is a US design, engineering and prototyping group based in Ruston, Louisiana. We take hardware products from an initial idea through research, industrial design, mechanical and electronic engineering, prototyping and a manufacturing hand-off, and every video here comes out of that work.