How I Finally Solved the Messiest Part of Parenting (Meet Burple!)
LA New Product Development Team · 1:46 · Published April 13, 2026
About this video
The story behind the world’s first silicone spit-up catcher! 🍼✨
If you’ve ever dealt with "The Great Escape"—that moment when spit-up misses the cloth and runs down your back, onto your clothes, or straight onto the furniture and floor—this video is for you.
Shop the Burple System here: https://www.getburple.com/product-page/burple-burp-catcher
The 4:00 AM Realization
In this video, I’m sharing the story of how Burple was born. When my son was an infant, my wife and I preferred the shoulder burping technique—it was the easiest for us, but it came with a major downside. No matter how many traditional cloth rags we used, the spit-up always found a way to run down our backs, soaking our clothes and hitting the furniture or the floor.
One morning, around 4:00 AM after yet another messy cleanup, I hit my breaking point. The next morning, I went online to buy a solution. I was ready to buy 10 of them on the spot! But I realized... it didn't exist. That’s when I decided to create Burple—the burp cloth of the future.
The Ultimate Burp Catcher System:
While the 100% food-grade silicone catcher is the heart of Burple, it’s designed to work as a complete system to handle every mess:
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Almost everything on this channel was produced alongside a real client programme rather than as marketing filler. Some clips are product animations built to explain a mechanism to a licensee or a retail buyer, some document how a prototype was machined, printed or assembled, and some are episodes of our podcast covering developments in product design and manufacturing.
We publish them because most of the questions inventors ask are easier to answer by showing than by describing. Seeing how a part comes off a printer, how an overmoulded grip is cast, or how a concept is judged in a design review tends to settle expectations about cost and schedule far faster than a written explanation.
LA New Product Development Team is a US design, engineering and prototyping group based in Ruston, Louisiana. We take hardware products from an initial idea through research, industrial design, mechanical and electronic engineering, prototyping and a manufacturing hand-off, and every video here comes out of that work.