Our work / BURPLE: From Mess to Milestone
Designing Joy in Parenthood
- Product Design
- Prototyping
- Engineering
- Manufacturing
- Branding
- Marketing
Project snapshot
We helped bring this concept to life through our turnkey product development process tailored for the baby care industry.
The LA New Product Development Team delivered Designing Joy in Parenthood, covering product design, prototyping, engineering, manufacturing, branding and marketing. The work sits in our baby & juvenile experience, where we take an idea from concept through design, prototyping and manufacturing readiness.
- Services applied
- Product Design, Prototyping, Engineering, Manufacturing, Branding and Marketing
- Project type
- BURPLE: From Mess to Milestone
From Patent Idea to a Complete Baby Product Launch
- Detachable soft fabric liner for gentle contact with baby’s face.
- BPA-free, food-grade silicone that’s hypoallergenic and durable.
- Waterproof and dishwasher-safe body for effortless cleaning.
- Soft internal sponge insert for extra absorption and comfort.
- Portable and lightweight, rolls up easily to fit into diaper bags.
A Turnkey Product Development Success Story
“From napkin sketch to nationwide sales, turnkey innovation for modern parenting.”
Building the Brand: Naming, Identity & Digital Presence
Comprehensive Services Provided
- 01
Product Design & Engineering
Converted an initial patent into a functional, safe, and ergonomic baby product. Designed geometry, materials, and texture for comfort and performance. - 02
Prototyping & User Testing
Produced and tested multiple prototypes to perfect comfort, cleaning ease, and spill resistance. Collected parent feedback to refine final design. - 03
Design for Manufacturing (DFM) & Production
Prepared final CAD documentation, managed tooling, and supervised the first production batch to ensure repeatable quality and cost efficiency. - 04
Children’s Safety Certification
Facilitated the safety testing process and helped the client obtain a certified Children’s Product Certificate for compliance and consumer confidence. - 05
Branding & Naming
Developed the Burple name, logo, and visual identity aligned with warmth and trust, key values in baby product design. - 06
Packaging & Marketing Materials
Created eco-friendly, informative packaging and produced digital assets including lifestyle photos, animations, and explainer videos. - 07
Website Development & Digital Launch
Designed and launched the Burple e-commerce website with SEO-optimized content, FAQs, and blog posts addressing real parent concerns. - 08
Impact: Simplifying Parenthood, Inspiring Innovation
Burple makes parenting easier. Its simple, effective design helps new parents manage everyday messes with confidence and ease.
“Where design meets love, innovation becomes care.”
Design That Supports Families, Innovation That Builds Brands
Capabilities used on this project
Rapid prototyping services
3D printing, CNC machining, urethane casting and functional prototype builds with published materials, tolerances and lead times.
Concept design
Sketch exploration, form studies and CAD concepts that turn an idea into a buildable direction.
Low-volume manufacturing
Bridge tooling, short-run production and supplier management for first commercial batches.
Industries this project belongs to
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