LANPDT Portfolio: JJ's Boot Jack
LA New Product Development Team · 2:00 · Published September 20, 2019
About this video
Boot jacks on the market just don't quite cover it. Either they are flimsy and break easily or you can only take off either adult or kid-sized shoes with just one jack. JJ's Boot Jack covers it all, and then some. JJ first came to us for help developing his product idea. Now here we are, making a marketing video for him. It was so fun to create a cowboy character and to direct this video! We are looking forward to doing more videos and animations in the future! Buy your very own JJ's Bootjack at
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Almost everything on this channel was produced alongside a real client programme rather than as marketing filler. Some clips are product animations built to explain a mechanism to a licensee or a retail buyer, some document how a prototype was machined, printed or assembled, and some are episodes of our podcast covering developments in product design and manufacturing.
We publish them because most of the questions inventors ask are easier to answer by showing than by describing. Seeing how a part comes off a printer, how an overmoulded grip is cast, or how a concept is judged in a design review tends to settle expectations about cost and schedule far faster than a written explanation.
LA New Product Development Team is a US design, engineering and prototyping group based in Ruston, Louisiana. We take hardware products from an initial idea through research, industrial design, mechanical and electronic engineering, prototyping and a manufacturing hand-off, and every video here comes out of that work.