TELLING YOUR BRAND STORY WITH VIDEO!
LA New Product Development Team · 2:17 · Published May 5, 2017
About this video
A brand story is more than content and a narrative. The story goes beyond what's written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Your story isn't just what you tell people it's also what they believe about you based on the signals your brand sends. Schedule a Consultation with us
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We handle concept design, engineering, prototyping and manufacturing hand-off in house — the same process shown in these videos.
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Almost everything on this channel was produced alongside a real client programme rather than as marketing filler. Some clips are product animations built to explain a mechanism to a licensee or a retail buyer, some document how a prototype was machined, printed or assembled, and some are episodes of our podcast covering developments in product design and manufacturing.
We publish them because most of the questions inventors ask are easier to answer by showing than by describing. Seeing how a part comes off a printer, how an overmoulded grip is cast, or how a concept is judged in a design review tends to settle expectations about cost and schedule far faster than a written explanation.
LA New Product Development Team is a US design, engineering and prototyping group based in Ruston, Louisiana. We take hardware products from an initial idea through research, industrial design, mechanical and electronic engineering, prototyping and a manufacturing hand-off, and every video here comes out of that work.