Inventor success story

Annabel Wolman, Fashionit

From phone accessories to a worldwide consumer electronics brand

How Annabel Wolman grew Fashionit from phone accessories into a consumer electronics brand sold worldwide.

A consumer electronics company success story

Annabel Wolman, the founder of Fashionit, is a true success story. Starting out as a phone accessories company, she grew Fashionit into a consumer electronics powerhouse, with brands and products sold in hundreds of stores worldwide. With U Speakers, Annabel’s company has achieved huge success. Powerful yet small Bluetooth speakers were a game-changer in the portable speaker market.

On several occasions, Annabel collaborated with LA NPDT on product design, prototype creation, and packaging design outsourcing. Hundreds of retail locations now carry Fashionit items, including Dillard’s, Walmart, and other large box shops as well as internet platforms like Amazon, Faire, Newegg, and others.

Annabel’s entrepreneurial spirit and drive have made her one of the most successful women in business today. We’re excited to see what she does next.

How we helped

The work behind this story

Annabel Wolman worked with our team through the stages below — the same services we run for every product that comes through the shop.