Success is often achieved through overcoming adversity through consistent efforts and keeping a winner's mindset; this definition rings true for Lori Cheek. As a founder of a company named Cheek'd, she was faced with the daunting task of making her business profitable. Many may recognize her from her appearance on Shark Tank, a popular show displaying startups and businesses pitching their business models to elite investors. But before her business career began, she held stable jobs in architecture, furniture, and design companies for 15 years. She was not the individual one would suspect to go into business; after all, her expertise in business-related matters, was minimal. Her interest in the startup life began upon having an idea that deeply influenced her.