Customers convert after watching
Between 64% and 86% of consumers say they are likely to buy a product after watching a well-made promo. Video shortens the gap between "interesting" and "checkout".
Video Commercial Production
LA NPDT is a new product development company that also runs end to end video commercial production for the inventions and consumer product brands we build with. Nobody knows your product better than the team that designed, engineered, and prototyped it, so the commercial we shoot skips the education tax a traditional video agency charges and shows the invention exactly the way you intended. Live action, photoreal 3D, and the hybrid pieces in between, ready for Meta, TikTok, YouTube, your PDP, broadcast, and the trade show floor.
Definition
Video commercial production turns a new product invention into a film that a stranger will sit through and a customer will buy from. That covers strategy, scripting, storyboarding, live action shooting, 3D animation, color, sound, and the cutdowns that ship the same commercial to every channel a product brand sells on.
Video commercial production services
Whatever stage your new product is in, we plug in where it helps the most. Six core services, one team, one delivery standard, all under the same roof that already designs and prototypes the product.
Our video commercial production approach
Most product brands hire a traditional video production company and a separate new product development team. Two vendors, two timelines, two onboardings, and a creative crew that has known your invention for two weeks trying to sell it to a buyer who has never heard of it. The result is usually a commercial that looks fine, costs more than it should, and quietly misses the one thing that makes the product novel.
We do it differently because we are the product developer. The same studio that designs, engineers, and prototypes the invention also writes the script, draws the storyboard, and rolls the cameras. The engineer who solved the mechanism is the one who explains it on set. The CAD that drove tooling drives the 3D animation. The project manager who shipped the pilot run runs the shoot day. No education tax, no broken telephone, no on-model regressions in the final cut.
Fun fact Roughly 82% of consumers say a brand's video has convinced them to buy a product. Video moves the conversion math harder than almost any other asset a new product brand can ship, and accuracy moves it harder still.
Product developer vs traditional video agency
A traditional video production company makes commercials for a living. We make commercials for products we already developed, which changes the economics, the accuracy, and the result. Side by side, here is what that difference looks like.
| Dimension | LA NPDT, product developer plus studio | Traditional video / marketing production company |
|---|---|---|
| Knowledge of your product | We designed, engineered, and prototyped it. We know every screw, tolerance, and edge case before the first frame is shot. | Starts from zero. Spends days reading your deck and still asks questions you already answered. |
| Time and money you spend educating the crew | Almost none. The crew already lived through the new product development process with you. | Real cost: weeks of meetings, sample shipments, follow-up calls, and a creative team that still might miss the point. |
| Understanding of what makes the invention unique | We know the mechanism, the IP, the patent claims, and the one moment that earns its keep on screen. | Treats it as a generic object. Often shoots the obvious feature and misses the novel one. |
| Filming the actual prototype | We can shoot the real engineering prototype from our shop, or a pilot-run unit, with engineers on set if needed. | Shoots whatever sample arrives in the mail. No backup unit, no on-set adjustments, no tolerance to handling. |
| 3D animation accuracy | Rendered from the exact CAD that drove tooling. The on-screen product matches the manufactured one frame by frame. | Rebuilds geometry from photos. Subtle proportions drift, branding details slip, internal mechanisms get faked. |
| Dimension | LA NPDT, product developer plus studio | Traditional video / marketing production company |
|---|---|---|
| Preservation of your vision as the inventor | We have heard your vision since day one of the project. The film carries it forward without translation losses. | Translates your vision through a creative director who has known the product for two weeks. |
| Knowing which features to highlight and which to downplay | We know which features are launch-ready, which are roadmap, and which limitations are tactfully framed instead of shown. | Highlights what looks best on camera, even when that feature is fragile, costly, or not in the shipping SKU. |
| Engagement model | Long-term product development partner. Your launch is one milestone in a multi-year journey we are in with you. | Transactional shoot. Deliverable ships, invoice closes, attention moves to the next client. |
| Lifecycle support | Refresh shoots, line extensions, SKU updates, packaging changes, all stay on-model because we still own the CAD and the brand language. | Every refresh is a new RFP, a new education cycle, and a new risk of off-model output. |
| Skin in the game | Your success is our success. We helped invent the product, so we are motivated to sell it well. | Paid per project. Quality of the result does not change the next paycheck. |
Consumers do not buy products. They buy the version of themselves your video shows them.
LA NPDT video team
One team, every format
We pick the format that sells the invention, not the one we feel like shooting. Often the best commercial mixes all three. Here is where each one wins.
La
Best for lifestyle, demo, trust-building films.
In-studio or on-location shoots with cinema cameras, actors, and product handlers, for films where real hands and real environments matter.
3d
Best for unbuilt, fragile, or internally complex products.
Photoreal CG product films, useful when the product does not exist yet, when the internals matter, or when physics would never let a camera see what we want to show.
Hy
Best for technical and engineered products.
Live plates with 3D product, exploded views, and motion-graphics overlays. The format we use most often for technical product launches.
Why a product commercial earns its budget
Between 64% and 86% of consumers say they are likely to buy a product after watching a well-made promo. Video shortens the gap between "interesting" and "checkout".
Static photos describe the product. Video shows it in motion, in context, in real hands, exactly how it will feel to use. That is what closes the sale.
Technical or expensive-to-prototype products are easy to misunderstand. A 30-second 3D explainer makes the mechanism obvious without ever shipping a physical sample.
A single production session feeds Meta, TikTok, YouTube, your PDP, your trade-show booth, and your sales deck. Cost per channel drops fast when scope is planned up front.
Auto-play video with smart captions stops the scroll. Algorithms reward dwell time, and dwell time is what video does better than anything else on the page.
Consumers judge the product by the polish of its marketing. A professional film changes the gut answer to "is this worth my money?" before they read a single word of copy.
Expertise. Quality. Continuity.
A product commercial looks easy until you try to make a good one for an invention nobody outside your team understands yet. These are the things that quietly separate a film that sells a new product from a film that just looks like a video.
Product commercial launch checklist
Cover these basics and the commercial stops being a coin flip. This is the short list we run on every new product launch before the first frame is shot.
From our production team
A short list of decisions that save weeks of rework and keep the budget honest. We walk every new product brand through these on the discovery call.
"Save 10 minutes a day." "Works in any kitchen." A great promo argues one thing to one person. Multi-purpose scripts always feel like furniture.
Vertical 15s for paid social, 60s hero film for YouTube and PDP, 2 minute deep cut for the booth. Plan the channels first and the edits fall out cleanly.
Changes on paper cost a coffee. Changes on a live set cost a day. Sign off on the board before crew is called and the math takes care of itself.
Most feed views happen muted. Open with a visual hook, burn in tight captions, and make sure the message still works with the volume slider at zero.
Shoot once, deliver eight ways. Square, vertical, horizontal, 6s teaser, 15s promo, 30s ad, 60s hero, captioned variant. It is cheaper to plan up front than to recut later.
Our video commercial production process
Product commercials are time-consuming and labor-intensive when you do them right, which is why we organize the work in a way that protects the parts that actually move the needle: the script, the storyboard, and the cut.
We learn who is buying the invention, what they already believe, and what we have to show them on screen to change that belief. Then we engineer the shoot, the 3D pass, and the edit to make that change happen in 60 seconds or less.
Inside the LA NPDT video commercial production process
A repeatable path from blank page to master file. Hover any phase to expand it. Every phase ends in a deliverable and a quick sign-off, so revisions stay cheap and the timeline stays honest.
We start with a call to align on the product, the audience, the channels the commercial must run on, and the budget. Out of that comes a one-page creative brief everyone agrees on before any work starts.
Deliverable: Signed creative brief and project plan.
Our content team writes a script, usually one hero version and one or two alternate angles. We argue about it on a call, pick a direction, and lock the script before art moves a pencil.
Deliverable: Approved script with voiceover and on-screen copy.
An illustrator draws the storyboard frame by frame. Engineers stay on the project to keep any technical claims accurate, which is what lets us take on complex inventions and make them feel obvious on screen.
Deliverable: Approved storyboard and shot list.
We book the crew, cast actors, scout the location or build the studio set, source props, and lock the shoot schedule. Everything that costs money on set is decided here, where it costs almost nothing to change.
Deliverable: Call sheet, shoot schedule, and asset list.
We shoot the live-action plates on cinema cameras and animate the 3D product passes in parallel. Daily reviews keep both tracks lined up with the storyboard so the edit goes together cleanly.
Deliverable: Raw footage, 3D renders, and selects.
Editors assemble the cut, compositors blend the 3D into the plates, the colorist grades, and the sound mixer finishes voiceover and music. Then we master the hero film and every cutdown your channels need.
Deliverable: Master file plus full delivery kit.
Send us what you have today, a brief, a deck, a sketch, even just the invention link. We will scope the smallest commercial that will move your launch and the cutdowns that will carry it across channels.
Video commercial production portfolio
A reel of recent films from our video commercial production team, 3D product animation, live action, trade show pieces, and social spots. More on our YouTube channel.
Photoreal 3D product composited into a live-action shoot
Trade-show reel with actors, voiceover, and 3D animation
Hands-on demo film for a launching consumer product
Full CG product film, on-model frame by frame
Short-form promo cut for paid social and PDPs
Lifestyle promo for a consumer pet product brand
Why choose our video commercial production team
A great product commercial is one of the most leveraged assets a new product brand can carry. Done right, it compounds across every channel you sell on, for years, not weeks.
We gather your feedback at every step. When you work with us, we become part of your team, from kickoff call to delivered masters and the cutdowns you ask for six months later.
Because we also design and prototype products, we never overpromise on what your invention can do. The commercial tells the truth in a way that still makes a buyer want one.
Writers, storyboard artists, DPs, 3D animators, colorists, and sound mixers under one roof. No agency-to-studio hand-offs and no missing accountability when something needs a fix.
It is time to make your launch impossible to scroll past.
LA NPDT video team
What clients say
Words from founders, inventors, and product leads who trusted our team to script, shoot, and animate the films behind their launches.
ABOVE AND BEYOND! The team sets you up for success and will work creatively to assist you in your mission. A true pleasure to work with a company so good.
Jacob Penn
Inventor & Entrepreneur
I could not be more pleased with the work of the team. Their professionalism, attention to detail, and methodical approach is nothing short of impressive.
Dr. Bob Cunningham
CEO, Stir n Go
Amazing experience, by far the most professional, punctual, and talented designers I have come across. The words are not enough to describe the quality.
Catalina Park
C&C Spectrum Innovation
Working with this company is so amazing. Very knowledgeable and accessible when needed. Great to work with people just as excited about your product as you are.
Brian Cooks
Founder, Ziggo Sport
Investment
Every commercial is scoped to the launch, these are honest ranges from the last 12 months, not list prices. Tell us the channels and the deadline; we will scope the smallest commercial that moves your new product launch the furthest.
Social promo
$8k to $20k
A focused 15 to 30s spot in vertical, square, and horizontal cuts. Best for paid social, PDPs, and short-form ads.
Hero launch film
$25k to $60k
A storyboarded 60 to 90s hero film with voiceover and a full social cutdown kit. The center of most product launches.
Hybrid / trade show
$45k to $120k
Live action plus photoreal 3D for technical products, exploded views, and booth films at OTC, CES, or IBS.
FAQ
Because the team that designed, engineered, and prototyped your product already knows what the invention does, how it works, what makes it unique, and which features to put on screen. A traditional video production company starts from zero, you spend weeks educating them, and they still risk missing the point. Skipping that education tax usually means fewer revisions, fewer reshoots, lower total cost, and a commercial that actually shows the product the way you intended.
Product launch commercials, 3D product animations integrated into live footage, explainer and educational videos, trade show reels (OTC, CES, IBS), live product demos, social cutdowns for Instagram, TikTok, and YouTube, plus broadcast and out-of-home spots. Our promotional video production covers every format a new product brand needs.
Yes. We design the product, render it, and composite it into real footage in the same studio. The 3D pass is built from the exact CAD that drove tooling, so the on-screen object matches the manufactured one frame by frame. That removes the typical hand-off lag between an agency that shoots and a studio that animates.
A simple social spot can be delivered in 1 to 2 weeks. A storyboarded commercial with 3D animation, voiceover, and actors is usually 4 to 8 weeks. Trade show reels with a hard deadline are often crashed into 3 weeks when scope is clear from day one. Timelines run shorter when we already developed the product because there is no learning curve.
No. Most of our clients are remote. Pre-production, reviews, and approvals run over video calls and shared review links. When a live shoot is needed we either shoot at our studio or fly the right crew to your location.
Both work. If the product exists, we shoot it on a controlled set with cinema lenses and motion control. If it does not exist yet, or is too expensive to ship, we build a photoreal 3D model and animate it. Often the final commercial mixes both.
Our content team writes the script from your brief and a discovery call. An illustrator then draws the storyboard frame by frame, with engineers on the project to keep any technical claims accurate. Nothing goes to camera until you sign off on the board.
The master cut in 4K, social cutdowns sized for vertical and square feeds, a captioned version for autoplay, a thumbnail kit, and the raw footage. You own the final files and the usage rights for the agreed channels.
Give our video team a call or send us a message. Share the commercial length, the format, and the channels you have in mind. Whatever the budget, we will find the smallest commercial that moves your new product launch the furthest.
LA New Product Development Team (LA NPDT) specializes in early-stage innovation, from idea generation and product discovery to concept design, prototyping, and manufacturing support.
LA NPDT partners with startups, entrepreneurs, and growing businesses to turn raw ideas into well-defined, market-ready solutions.
Please submit your contact info to receive an example of a new product development plan.
If you have any questions or need assistance with your order, please don’t hesitate to contact us.
Please fill out the form to submit your order.
Upon successful payment, you will receive an email with a Non-Disclosure Agreement (NDA) and a questionnaire regarding your product idea.
Your privacy and security are paramount to us, so rest assured that your information will be handled with the utmost confidentiality.
Step 1: Fill in your contact and billing details.
Step 2: Review your order summary.
Step 3: Submit payment.
After your payment is processed, please check your email for the NDA and questionnaire. Completing these documents promptly will allow us to start your Prior Art Search without delay.
If you have any questions or need assistance with your order, please don’t hesitate to contact us.
Please fill out the form to submit your order.
Upon successful payment, you will receive an email with a Non-Disclosure Agreement (NDA) and a questionnaire regarding your product idea.
Your privacy and security are paramount to us, so rest assured that your information will be handled with the utmost confidentiality.
Step 1: Fill in your contact and billing details.
Step 2: Review your order summary.
Step 3: Submit payment.
After your payment is processed, please check your email for the NDA and questionnaire. Completing these documents promptly will allow us to start your Prior Art Search without delay.
If you have any questions or need assistance with your order, please don’t hesitate to contact us.
Please fill out the form to submit your order.
Upon successful payment, you will receive an email with a Non-Disclosure Agreement (NDA) and a questionnaire regarding your product idea.
Your privacy and security are paramount to us, so rest assured that your information will be handled with the utmost confidentiality.
Step 1: Fill in your contact and billing details.
Step 2: Review your order summary.
Step 3: Submit payment.
After your payment is processed, please check your email for the NDA and questionnaire. Completing these documents promptly will allow us to start your Prior Art Search without delay.
If you have any questions or need assistance with your order, please don’t hesitate to contact us.