Market Research

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  Market Research: Hire a Firm or Do It Yourself?

  DIY research buys speed and closeness to customers; a firm buys sampling rigour and credibility. Here is how to decide on a specific project rather than in the abstract.

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  Product Marketing Plan: Positioning, Channels and Launch Metrics

  How to build a product marketing plan for a physical product - positioning, segments, channel mix, launch sequence and measurable outcomes.

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