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Marketing Plan for a New Product

Well-known products and new products are in vastly different stages, so it makes perfect sense that marketing these products requires distinctive tactics. Marketing new products can seem daunting, primarily because the product doesn’t yet exist to the public eye. To gain recognition, you must carefully craft a marketing plan that will promote your brand and build a strong customer base. Before embarking on this marketing journey, it is critical to evaluate your market and your competitors.

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Design Optimization Services: Bootstrapping Tools and Practical Tips

'Bootstrap' comes from the 19th century figure of speech, "to pull oneself over a fence by one's bootstraps" - an obviously challenging task. Nowadays, the term refers to getting into or our of a situation using existing resources. In the business world, it simply means starting a business without a lot of outside assistance. But how do you go about bootstrapping your business idea?

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Bootstrapping Basics

'Bootstrap' comes from the 19th century figure of speech, "to pull oneself over a fence by one's bootstraps" - an obviously challenging task. Nowadays, the term refers to getting into or our of a situation using existing resources. In the business world, it simply means starting a business without a lot of outside assistance. But how do you go about bootstrapping your business idea?

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