Tag
Product Launch
6 articles filed under Product Launch.
Concept Testing Methods: How to Validate a Product Concept
Concept testing tells you whether a product idea is worth engineering. Here are the three methods, the metrics to score, and the thresholds that justify tooling.
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Brand Color Psychology: Why We Chose Orange
Color does not carry a fixed meaning — it sets an expectation your product then has to meet. Here is how brand color psychology works for physical products, and why our own brand is orange.
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You have an idea – what’s next?
You’ve experienced the blinding glow of your lightbulb moment, the moment of clarity. Your brilliant idea has finally come to you! Contact us today!
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License or Manufacture? Deciding What to Do With Your Invention
Licensing trades most of the upside for most of the risk. Here is what each route earns, what licensees require, and a checklist for deciding between them.
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Product Launch Phases: A 7-Step Framework That Works
The seven product launch phases for physical products, each with an owner, exit criteria and the failure mode it prevents.
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Packaging Design Process: Steps, Materials and Costs
The packaging design process step by step - structure, materials, transit testing and graphics - plus what each stage costs.
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