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Where Does Technology Come From?
How do managers acquire information about technology? A study by Richard Levin suggests there are seven principal methods.
Why Your Invention Needs Positive Online Reviews
Wondering how to market a new product or the best way to go about it? Read this article to learn more about how to do marketing research for a new product.
Why Market Research Matters
In the scheme of long-term success, a company who prioritizes market research will always come out on top, while others may not. Learn about market research
LA NPDT: The story behind The Orange Color
The LA New Product Development Team was formed upon an unyielding desire to transform your business dreams into reality.
You have an idea – what’s next?
You’ve experienced the blinding glow of your lightbulb moment, the moment of clarity. Your brilliant idea has finally come to you, and you want to bring it to fruition. But how?
To License or Not to License?
Should you independently operate the business or license the idea to an established company or manufacturer. Read about pros and cons of each way!
7 Steps to an Effective Product Launch
An effective product launch relies on experience, knowledge, and foresight. This should be the foundation of bringing any product to market.
Leveraging Social Media for Marketing New Products and Innovations
Social media may be very efficient for marketing your product or business. But which marketing plan is right for your new product or innovation?
