Tag
Marketing
9 articles filed under Marketing.
Design for Manufacture: Principles, Checklist and Real Savings
DFM is where unit cost is actually decided. Here are the principles, a ten-point checklist, process rules and what a proper DFM review saves.
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Why Your Invention Needs Positive Online Reviews
Wondering how to market a new product or the best way to go about it? Read this article to learn more about how to do marketing research for a new product.
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Market Research: Hire a Firm or Do It Yourself?
DIY research buys speed and closeness to customers; a firm buys sampling rigour and credibility. Here is how to decide on a specific project rather than in the abstract.
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Concept Testing Methods: How to Validate a Product Concept
Concept testing tells you whether a product idea is worth engineering. Here are the three methods, the metrics to score, and the thresholds that justify tooling.
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Brand Color Psychology: Why We Chose Orange
Color does not carry a fixed meaning — it sets an expectation your product then has to meet. Here is how brand color psychology works for physical products, and why our own brand is orange.
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You have an idea – what’s next?
You’ve experienced the blinding glow of your lightbulb moment, the moment of clarity. Your brilliant idea has finally come to you! Contact us today!
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License or Manufacture? Deciding What to Do With Your Invention
Licensing trades most of the upside for most of the risk. Here is what each route earns, what licensees require, and a checklist for deciding between them.
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Product Launch Phases: A 7-Step Framework That Works
The seven product launch phases for physical products, each with an owner, exit criteria and the failure mode it prevents.
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Product Marketing Plan: Positioning, Channels and Launch Metrics
How to build a product marketing plan for a physical product - positioning, segments, channel mix, launch sequence and measurable outcomes.
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