Concept Design
Concept design turns an idea into sketches, evaluated directions and one CAD concept in 2 to 6 weeks. Process, deliverables, cost ranges and real examples.
What is concept design?
Concept design is the early product development stage where an idea becomes several evaluated design directions: requirements, sketches, three to five developed concepts, a feasibility screen and CAD of the direction you select. It answers what to build and whether it can be built at your target cost, before any engineering money is spent.
- Timeline
- 2 to 6 weeks
- Typical cost
- $2,000 to $25,000
- You leave with
- One CAD concept
- What it is
- The stage between an idea and engineering. You leave it with one justified direction, not a folder of pictures.
- What you get
- Requirements list, ideation sketches, 3 to 5 developed concepts, feasibility and cost screen, CAD and renders of the selected concept.
- How long it takes
- Two to six weeks for most products; the longer end applies when electronics, regulation or unusual materials are involved.
- What it costs
- Concept Design (stage 2) costs $2,000 to $25,000 by product complexity: $2,000 to $6,000 for a basic product, $5,000 to $10,000 for a simple product, $9,500 to $15,000 for a moderate product, $15,000 to $25,000 for a complex product. Stage 1 is a fixed $800; concept design starts at $2,000 for a basic product. Ranges cover labor only.
- Who it is for
- Inventors, startups and manufacturers who have a defined problem and need a fundable, buildable direction before committing to tooling.
- What it is not
- Not production engineering, not a patent, not a finished prototype. Those come after a concept survives review.
Concept design compared with the stages around it
| Stage | Question it answers | Main output | Typical cost |
|---|---|---|---|
| Concept design | What should we build, and can it be built? | Evaluated directions plus CAD of the selected concept | Stage 2: $2,000 to $25,000 |
| Industrial design | How should the chosen direction look and feel? | Refined form, surfacing, CMF and renders | Included in stages 2 and 5 |
| Detailed design engineering | How exactly is it manufactured? | Production-intent CAD, tolerances, BOM, DFM | Stage 5: $2,000 to $35,000 |
| Prototyping | Does it work in the real world? | Looks-like and works-like units for testing | Stages 3, 6 and 7: $1,000 to $60,000 |
Go deeper
- Process step by step
- Cost and timeline
- Concept vs detailed design
- Choosing between concepts
- Concept testing research
Already have an idea and want the work done? See our concept design services.
Concept design is the stage of product development where a defined problem is turned into several possible product directions: sketches, form studies, rough CAD and basic feasibility checks, so a team can compare options and choose one before committing to engineering. With our team it is Concept Design (stage 2) and typically costs $2,000 to $25,000, by product complexity.
| Question | Short answer |
| What you get | 3-6 distinct directions, sketches or form studies, one refined CAD concept, feasibility notes |
| How long | 2-6 weeks for most consumer and industrial products |
| Typical cost | $2,000 to $25,000 for Concept Design (stage 2), by product complexity |
| What comes next | Detailed design engineering: production CAD, tolerances, drawings, DFM |
| When to skip it | Only when the direction is already fixed and validated by a working prototype |
Need this done rather than explained? See our concept design services, compare the stages in concept design vs detailed design, or estimate budget with the product design cost calculator. The rest of this guide covers the elements, principles, process and tools behind good concept work.
Concept design at LA NPDT
We run concept design as a fixed, time-boxed round for founders and product teams in Ruston, Louisiana and across the US. You bring the problem, the user and the constraints you already know. We come back with several real directions you can hold, price and argue about, not one rendering you are expected to approve.
Every round ends the same way: one chosen direction, a refined CAD concept, and a written list of the risks that have to be resolved before production tooling. That hand-off is what makes the next phase, design for manufacturing or prototype design, quotable instead of open-ended.
What you get in a concept round
- 3-6 distinct directions: genuinely different approaches, not color variants of one idea
- Sketches and form studies in 2D, plus foam or printed study models when the product is held in the hand
- One refined CAD concept of the chosen direction, modeled to real wall thickness and real component sizes
- Feasibility notes covering process choice, likely materials, and the parts that will drive unit cost
- A rough bill of materials so the target price can be sanity-checked before engineering starts
- A written risk list: what we do not know yet, and what it will take to find out
Our six-phase concept sprint
| Phase | What happens | What you receive |
| 1. Define | Kick-off call, user and use-case review, constraint capture, target cost and volume | One-page design brief you sign off on |
| 2. Explore | Broad ideation and sketching against the brief, no filtering yet | Sketch sheets covering 15-30 raw ideas |
| 3. Narrow | We score directions on cost, manufacturability and user fit | 3-6 developed directions with trade-off notes |
| 4. Study | Foam, printed or cardboard study models of the front-runners | Physical models plus photos and video |
| 5. Refine | Chosen direction taken into CAD at real proportions and wall sections | Refined CAD concept and rendered views |
| 6. Hand off | Feasibility, rough BOM and risk list written up for the engineering phase | Concept package and a quotable next-phase scope |
Concept design work from our own portfolio
These are our projects, not textbook examples:
Evera BottleAward-winning reusable bottle designed to cut plastic waste while keeping hydration convenient.
UP BottleSmart water bottle concept with LCD and sensors: electronics packaging, seals and interface design.
PurivyWorking UV electronics with no product around them, turned into an enclosure and a demo prototype.
UP TrapOutdoor mosquito trap that balances airflow and molded-part cost for a consumer price point.
Stir n GoBeverage tumbler with built-in accessories, iterated from fast concepts to a producible design.
Easy PeezyMedication-tracking concept turned into a reliable mechanism designed for older users.More of the same work sits in our portfolio.
Cost and timeline bands
| Product complexity | Concept Design (stage 2) |
| A Basic: One part, no moving parts, no electronics | $2,000 to $6,000 |
| B Simple: One mechanism or simple electronics | $5,000 to $10,000 |
| C Moderate: Several mechanisms, medium electronics and firmware | $9,500 to $15,000 |
| D Complex: Multi-subsystem, firmware, hydraulics, app or custom tech | $15,000 to $25,000 |
Bands are for scoping, not quotes. Tell us the product and the volume and we will price the round exactly: start with the concept and development questionnaire or estimate on your own with the product design cost calculator.
Not sure which class your product is? Stage 1: Review/Analysis + Plan is a fixed $800, single payment. In 10 business days you get a feasibility review and a plan that names the class and the next steps.
Related Portfolio Items
Concept Design Videos
- What is the difference between concept design and design for manufacturing?
- Concept Design for Your Product Idea
- How Technical Design Impacts the Success of Your Product Development Process
- Why Product Design Criteria and Constraints are Important in Product Development | LA NPDT
Concept design questions, answered
- 01How long does concept design take?
Two to six weeks for most consumer and industrial products. The variable is not drawing time, it is how many decisions are still open when we start. A clear brief with a known user and a target cost lands at the short end.
- 02What does concept design cost?
Concept Design (stage 2) typically runs $2,000 to $25,000 with our team, by product complexity.
- 03Do I own the concepts?
Yes. All sketches, models, CAD and documentation transfer to you on final payment, including the directions you did not choose.
- 04Can you skip concept design and go straight to engineering?
Only when the direction is already fixed and proven by a working prototype. Skipping it with an unvalidated direction is the most common reason a tooling budget gets spent twice.
- 05What is the difference between concept design and detailed design?
Concept design decides what the product should be. Detailed design makes that decision manufacturable: production CAD, tolerances, drawings and DFM. We cover the split in concept design vs detailed design.
- 06Do you file patents from concept work?
We do not practice law, but concept output is the right input for a provisional filing, and we run a prior art search before a direction gets committed.
- 07What is concept design in product development?
It is the early stage where a defined problem is turned into several possible product directions, then narrowed to one concept in CAD with a rough parts list and a cost-to-make estimate. On our process map it is Concept Design (stage 2), right after Review/Analysis + Plan.
- 08What are the steps of concept design?
Our concept sprint runs in six phases: define the brief, explore broad ideas, narrow to 3 to 6 developed directions, study the front-runners as physical models, refine the chosen direction in CAD, and hand off a concept package with feasibility notes, a rough BOM and a risk list.
Sources and standards
- Industrial Designers Society of America, Professional body for industrial design practice in the US.
- Nielsen Norman Group usability research, Evidence-based usability findings applied to product interaction.
- USPTO, patent basics, Official guidance on provisional and non-provisional filings for new products.
Concept design guides
These companion guides answer the questions that come up most often before a concept phase starts: how the work runs, what it costs, what to build first, and what the industrial design stage that follows involves.
What founders say after working with us
“I cannot begin to say enough about how amazing LA NPDT is. Professional, knowledgeable, accessible and experienced. We went from concept to patented product in no time. With LA NPDT as a partner all of those challenges go away. They are Louisiana's best business for product development by far.”
“The team worked hard to make sure they understood everything. They were able to bring my idea to life, and now I have a product that is being sold around the world!”
Nanci SmithInventor, Stealth Shaft Support“I highly recommend the LA New Product Development Team for any of your new product development needs. From the development of my concept to the actual prototype, the process was seamless. I especially loved the quick responsiveness, and I received regular updates during every stage, so I was never left wondering how things were going. The steps were clearly outlined, along with estimated costs.”
Dr. Sharada DamarajuFounder, Dignity & EmpowermentThree reasons founders keep working with us
- 1
One team from sketch to shipped parts. Industrial design, mechanical and electrical engineering, prototyping and manufacturing sit under one roof, so nothing is lost in a handoff.
- 2
You own the work. Native CAD, drawings and source files are yours at the end of every stage, with no lock-in, no re-buying your own design later.
- 3
Fixed scope, fixed price. Every stage is quoted up front with a deliverable list and a date. No hourly meters, no surprise invoices.
If you ever thought of developing a new product, don’t wait any longer. Talk with one of our experts today.
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